Jhanghiz Syahrivar adalah Asisten Profesor Pemasaran dan Koordinator Program Pemasaran Digital dan Kontemporer di President University, Indonesia. Ia baru saja ditunjuk sebagai penilai nasional kinerja dosen (BKD) oleh Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi (DIKTI) Republik Indonesia. Dia memegang gelar Ph.D. dalam Bisnis dan Manajemen, spesialisasi dalam Pemasaran, dari Corvinus University of Budapest, Hungaria. Bidang penelitian utamanya adalah perilaku konsumsi moral, meliputi penelitian agama/spiritual, budaya, dan hijau/berkelanjutan. Karyanya telah dimuat di Asia Pacific Journal of Marketing & Logistics (Author and Reviewer), International Review on Public & Nonprofit Marketing, Journal of Vacation Marketing, Journal of Promotion Management, International Journal of Retail & Distribution Management, Cogent Business & Management, Journal Akuntansi & Manajemen Lingkungan, Jurnal Agama & Kesehatan (A&R), Riset Transportasi Bagian A: Kebijakan & Praktik, Riset Transportasi Bagian F: Psikologi Lalu Lintas & Perilaku (A&R), SAGE Open, Journal of Ethnic Foods, Tinjauan Pendidikan Baru, Deturope, Masalah & Perspektif dalam Manajemen, Organisasi & Pasar di Ekonomi Berkembang, antara lain.

Jhanghiz telah diundang untuk melayani sebagai reviewer untuk beberapa jurnal terindeks Scopus di bidang riset bisnis dan pemasaran dari penerbit besar seperti Elsevier, Emerald, dan Springer. Pada tahun 2016, beliau terlibat sebagai pengawas lapangan di International Research Project (IRP) yang diselenggarakan oleh Marketing Association of Amsterdam (MAA). Pada tahun 2020, dia adalah salah satu penyelenggara utama Konferensi Akademi Pemasaran Eropa (EMAC). Dari 2019 hingga 2021, ia terlibat sebagai peneliti internasional untuk proyek penelitian Autonomous Vehicle (AV) yang didanai oleh Pemerintah Hungaria. Di luar kegiatan akademik, Jhanghiz memberikan konsultasi pemasaran untuk perusahaan multinasional.

Jhanghiz juga pernah mendapatkan beberapa beasiswa dan penghargaan antara lain dari Program EducationUSA, USA (2015), Program Stipendium Hungaricum, Hongaria (2018), dan Program PROM Jembatan Asia-Polandia, Polandia (2019). Pada tahun 2022, ia menerima "Dean's Merit Award" dari President University sebagai "Best Lecturer for International Research Collaboration".


Mata Kuliah

Jhanghiz mengajarkan berbagai mata pelajaran Marketing, seperti Advertising and Integrated Marketing Communication (IMC), Consumer Behavior, New Product Development, Service Marketing, Retail Marketing, and Principles of Marketing.

Pendidikan

  • Corvinus University of Budapest, Hungary – Ph.D. in Business and Management, specialization in Marketing
  • Universitas Tarumanagara, Indonesia – M.M. in Management, specialization in Marketing
  • President University, Indonesia – B.Sc in Management, specialization in Banking and Finance

Riset & Publikasi

Assoc. Prof. Jhanghiz Syahrivar, S.E., M.M., Ph.D. ()

Wei, Y., Simay, A.E., Agárdi, I, Syahrivar, J., & Hofmeister-Tóth, Á. (2023). Using Artificial Intelligence to Promote Branded Color Cosmetics: Evidence from Indonesia. Journal of Promotion Management, In Press. https://doi.org/10.1080/10496491.2022.2163036

Genoveva, G., Syahrivar, J., & Ariestiningsih, E. S. (2023). Technology Readiness During the COVID-19 Pandemic: Lessons Learned from Indonesia. CommIT (Communication and Information Technology) Journal, 17(1), 93-102. https://doi.org/10.21512/commit.v17i1.8068

Ekananda, M., & Syahrivar, J. (2023). Panel VAR for Analyzing Business Cycle Influence on the Distribution of Sharia Banking Financing in Indonesian Sharia Banking. Media Ekonomi dan Manajemen, 38(1), 33-56.

Syahrivar, J., Kusuma, K., Pahlevi, R. A., Wei, Y., Chairy, C., & Genoveva, G. (2022). No longer look down: investigating second-hand clothing purchase in Indonesia. International Review on Public and Nonprofit Marketing, In Press. https://doi.org/10.1007/s12208-022-00341-7

Syahrivar, J., Hermawan, S. A., Gyulavári, T., & Chairy, C. (2022). Religious compensatory consumption in the Islamic context: the mediating roles of religious social control and religious guilt. Asia Pacific Journal of Marketing and Logistics, 34(4), 739-758. https://doi.org/10.1108/APJML-02-2021-0104

Syahrivar, J., Chairy, C., Juwono, I. D., & Gyulavári, T. (2022). Pay to play in freemium mobile games: a compensatory mechanism. International Journal of Retail and Distribution Management, 50(1), 117-134. https://doi.org/10.1108/IJRDM-09-2020-0358

Syahrivar, J. (2022). Managing organizations: Basic principles and approaches, 2nd Ed. Deepublish. ISBN 978-623-02-5334-8

Kökény, L., Jászberényi, M., Syahrivar, J., & Kökény, L. (2022). Flight-to-nowhere service: Investigating factors influencing the repurchase intention. Journal of Vacation Marketing, In Press. https://doi.org/10.1177/13567667221127458

Kenesei, Z., Ásványi, K., Kökény, L., Jászberényi, M., Miskolczi, M., Gyulavári, T., & Syahrivar, J. (2022). Trust and perceived risk: How different manifestations affect the adoption of autonomous vehicles. Transportation Research Part A: Policy and Practice, 164, 379-393. https://doi.org/10.1016/j.tra.2022.08.022

Simay, A.E., Wei, Y., Gyulavári, T., Syahrivar, J., Gaczek, P., & Hofmeister-Tóth, Á. (2022). The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers. Asia Pacific Journal of Marketing and Logistics, In Press. https://doi.org/10.1108/APJML-04-2022-0352

Pramudya, S. H., Syahrivar, J., & Chairy, C. (2022). The role of filial piety in career interest alignment, identity alignment, and affective commitment: Evidence from Indonesia. Problems and Perspectives in Management, 20(1), 432-444. http://dx.doi.org/10.21511/ppm.20(1).2022.35

Widyanto, H. A., Syahrivar, J., Genoveva, G., & Chairy, C. (2022). Intention to use Peer-to-Peer (P2P) lending: The roles of perceived structural assurance and perceived critical mass. Organizations and Markets in Emerging Economies, 13(1), 183-208. http://doi.org/10.15388/omee.2022.13.76

Rizky, G., Syahrivar, J., Wei, Y., & Chairy, C. (2022). The roles of virtual challenge and diversion in Pay to Play (P2P) practices among Indonesian mobile gamers. Jurnal Muara Ilmu Ekonomi dan Bisnis, 6(1), 104-116. https://journal.untar.ac.id/index.php/jmieb/article/view/16477

Syahrivar, J., Genoveva, G., Chairy, C., & Manurung, S. P. (2021). COVID-19-Induced Hoarding Intention among the educated segment in Indonesia. SAGE Open, 11(2), 21582440211016904. https://doi.org/10.1177/21582440211016904

Miskolczi, M., Kökény, L., Ásványi, K., Jászberényi, M., Gyulavári, T., & Syahrivar, J. (2021). Impacts and potential of autonomous vehicles in tourism. Deturope, 13(2), 34-51. https://www.deturope.eu/pdfs/det/2021/02/04.pdf

Syahrivar, J., Gyulavári, T., Jászberényi, M., Ásványi, K., Kökény, L., & Chairy, C. (2021). Surrendering personal control to automation: Appalling or appealing? Transportation Research Part F, 80, 90 - 103. https://doi.org/10.1016/j.trf.2021.03.018

Syahrivar, J., Genoveva, G., Widyanto, H. A., Wei, Y., & Chairy, C. (2021). The role of moral deficiency in moral consumption behavior-the implicit and explicit approaches: An empirical study from Indonesia. The Journal of Asian Finance, Economics and Business, 8(11), 307-316. https://doi.org/10.13106/jafeb.2021.vol8.no11.0307

Genoveva, G., Syahrivar, J., & Sonny, S. (2021). Economizing behavior during the COVID-19 pandemic. European Journal of Business and Management Research, 6(6), 247-252. https://doi.org/10.24018/ejbmr.2021.6.6.234

Syahrivar, J. (2021). Hijab no more: A phenomenological study. Journal of Religion and Health, 60(3), 1969-1991. https://doi.org/10.1007/s10943-020-01068-7

Paramita, R. J., Chairy, C., & Syahrivar, J. (2021). Local food enjoyment and customer delight: keys to revisit intention. Jurnal Muara Ilmu Ekonomi dan Bisnis, 5(2), 384-394. http://dx.doi.org/10.24912/jmieb.v5i2.13260

Chairy, C., Raharja, C., Syahrivar, J., & Ekananda, M. (2020). Waste not: selling near-expired bread in Indonesia. International Review on Public and Nonprofit Marketing, 17(4), 391-407. https://doi.org/10.1007/s12208-020-00253-4

Chairy, C., & Syahrivar, J. (2020). You reap what you sow: The role of Karma in Green purchase. Cogent Business and Management, 7(1), 1798066. https://doi.org/10.1080/23311975.2020.1798066

Genoveva, G., & Syahrivar, J. (2020). Green lifestyle among Indonesian millennials: A comparative study between Asia and Europe. Journal of Environmental Accounting and Management, 8(4), 397-413. https://doi.org/10.5890/JEAM.2020.12.007

Syahrivar, J., Selamat, F., & Chairy, C. (2020). The role of technology savviness in Muslim online shopping (MOS). Jurnal Muara Ilmu Ekonomi dan Bisnis, 4(2), 240-250. https://doi.org/10.24912/jmieb.v4i2.7865

Tunjungsari, H. K., Syahrivar, J., & Chairy, C. (2020). Brand loyalty as mediator of brand image-repurchase intention relationship of premium-priced, high-tech product in Indonesia. Jurnal Manajemen Maranatha, 20(1), 21-30. https://doi.org/10.28932/jmm.v20i1.2815

Syahrivar, J., Tunjungsari, H. K., Selamat, F., & Chairy, C. (2020, June). Factors influencing career choice in Islamic multilevel marketing: The mediating role of company credibility. In Proceedings the 8th International Conference of Entrepreneurship and Business Management Untar (ICEBM 2019) (pp. 1-5). Atlantis Press. https://doi.org/10.2991/aebmr.k.200626.001

Selamat, F., Ie, M., Syahrivar, J., Chairy, C., & Tunjungsari, H. K. (2020, June). Why I should run my own business: A study on female entrepreneurs’ motivation and business success in Indonesia. In Proceedings of the 8th International Conference of Entrepreneurship and Business Management Untar (ICEBM 2019) (pp. 195-201). Atlantis Press. https://doi.org/10.2991/aebmr.k.200626.036

Syahrivar, J., & Chairy. (2019). The role of religious commitment and conspicuous consumption in predicting compulsive buying of Islamic goods: a case study of Muslim consumers in Indonesia. In Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management (ICBEEM), 1, 5-11. ISBN 978-989-758-471-8.

Syahrivar, J., Gyulavári, T., & Putra, M.P. (2019). Asgardia Project: An intersection between space tourism and smart city. In Proceedings of the 7th Central European Conference in Regional Science.

Jászberényi, M., Gyulavári, T., Keszey, T.N., Ásványi, K., Kökény, L., & Syahrivar, J. (2019). Self-driving cars for tourists and consumers. In Proceedings of the 7th Central European Conference in Regional Science.

Chairy, Syahrivar, J., Ida, & Sisnuhadi. (2019). Does the green image enhance student satisfaction? (Evidence from Indonesia). New Educational Review, 57(3), 52-62. https://doi.org/10.15804/tner.19.57.3.04

Chairy, & Syahrivar, J. (2019). Bika Ambon of Indonesia: history, culture, and its contribution to tourism sector. Journal of Ethnic Foods, 6(1), 1-6. https://doi.org/10.1186/s42779-019-0006-6

Setiawati, L.M., Chairy, & Syahrivar, J. (2019). factors affecting the intention to buy halal food by the millennial generation: The mediating role of attitude. DeReMa (Development Research of Management): Jurnal Manajemen, 14(2), 175-188. https://dx.doi.org/10.19166/derema.v14i2.1738

Jászberényi, M., Gyulavári, T., Keszey, T. N., Ásványi, K., Kökény, L., & Syahrivar, J. (2019). Self-Driving Cars for Tourists and Consumers. Presentation, VII. Central European Conference in Regional Science, Sopron. 2019. október 9-11.

Syahrivar, J., & Gyulavári, T. (2019). Átlagos helyit vagy egyedi globálisat? In: Veres, Zoltán; Sasné, Grósz Annamária; Liska, Fanny (szerk.) Ismerjük a vev?t?: A vásárlás pszichológiája : Az Egyesület a Marketingoktatásért és Kutatásért XXV. Országos konferenciájának el?adásai Veszprém, Magyarország : Pannon Egyetem, (2019) pp. 265-373. , 109 p.

Katalin, Á., Gyulavári, T., Jászberényi, M., Keszey, T., Kökény, L., & Syahrivar, J. (2019). Az önvezet? járm?vek turisztikai hatása. In: Zsarnóczky, M; Rátz, T; Michalkó, G (szerk.) Absztrakt kötet : VII. Magyar Turizmusföldrajzi Szimpózium 2019. Orosháza, Magyarország, Budapest, Magyarország : Kodolányi János Egyetem, (2019) p. 14 Könyvrészlet/Absztrakt / Kivonat (Könyvrészlet)/Tudományos.

Syahrivar, J., & Azizah, P.A. (2018). The role of religiosity and brand perception on the brand preference for halal cosmetics: A case study of family-owned Islamic cosmetic business. International Journal of Technology Transfer and Commercialization, 16(2), 146-158. https://doi.org/10.1504/IJTTC.2018.097413

Syahrivar, J., & Ichlas, A. M. (2018). The impact of electronic word of mouth (E-WoM) on brand equity of imported shoes: Does a good online brand equity result in high customers' involvements in purchasing decisions? Asian Journal of Technology Management, 11(1), 57-69. https://dx.doi.org/10.12695/ajtm.2018.11.1.5

Syahrivar, J. (2018). Imported Shoes: From Online Buzz to Actual Purchase - Indonesian Perspective. Beau Bassin, Mauritius: Lambert Academic Publishing (LAP) (2018), 68 p. ISBN: 6139948169.

Syahrivar, J. (2018). Managing Organizations: Basic Principles and Approaches, 1st Ed. Deepublish. ISBN 978-602-453-884-2.

Syahrivar, J., & Pratiwi, R. S. (2018). A correlational study of religiosity, guilt, and compensatory consumption in the purchase of halal products and services in Indonesia. Advanced Science Letters, 24(10), 7147-7151. https://doi.org/10.1166/asl.2018.12428

 

Artikel

Article 1 (15 Jun 2017)

Syahrivar, J. (2012). Ethanol as a Solution to Fuel Crisis in Indonesia. The President Post.

Article 2 (15 Jun 2017)

Syahrivar, J. (2012). Strengthening Local Retails in Indonesia. The President Post.

Article 3 (15 Jun 2017)

Syahrivar, J. (2012). Looking at the Prospect of Universities of Applied Sciences in Indonesia. The President Post.

Article 4 (15 Jun 2017)

Syahrivar, J. (2011). Foreign Investors to Tap Indonesia’s Education Sector. The President Post.

article 5 (15 Jun 2017)

Syahrivar, J. (2011). Globalization and Its Impacts on Higher Education in Indonesia. The President Post.

article 6 (15 Jun 2017)

Syahrivar, J. (2011). The Race to Become a World-Class University. The President Post.

article 7 (15 Jun 2017)

Syahrivar, J. (2011). Global Education: Key to Global Competency in a Global Society. The President Post.

Article 8 (15 Jun 2017)

Syahrivar, J. (2010). Revolutionizing Indonesian Higher Education Paradigm. The President Post.

Article 9 (15 Jun 2017)

Syahrivar, J. (2010). Your Academic Qualifications Determine Your Success in Life. Cikarang Post.

Article 10 (15 Jun 2017)

Syahrivar, J. (2010). Boost Your Career through Quality Educations. The President Post.

Article 11 (15 Jun 2017)

Syahrivar, J. (2010). Terminating Unemployment in Indonesia. The President Post.

Assoc. Prof. Jhanghiz Syahrivar, S.E., M.M., Ph.D.

President University Campus, Jababeka Education Park, Jl. Ki Hajar Dewantara, Kota Jababeka, Cikarang Baru, Bekasi 17550, Indonesia.

Telepon : +62 21 8910 9762-63

Email : jhanghiz@president.ac.id