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Adam Kurniawan Library

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20 Sep 2021

Prof. Jony Haryanto: Due to the Pandemic, Marketing Strategy Conventional Is not Relevant Anymore


The Covid-19 pandemic has changed business processes and consumer behavior. Many entrepreneurs stutter to face this change. For example, before the pandemic, food industry entrepreneurs made aesthetic, delightful, and comfortable dining designs. However, due to the pandemic, many people are afraid to eat out and choose to take away. As a result, investment in designing restaurants did not contribute to the business.

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