Berita terkini di PresUniv
Learning tourism ecosystem in Penang through the 2019 World Islamic Economic Forum (WIEF) Young Fellows that was held 11-15 November 2019, a student of Management Study Program President University Jason Tanardi has succeeded to obtain an unforgettable experience. WIEF is a program where participants from various countries such as Comoro Island, Nigeria, India, Indonesia, Malaysia, France, England, and Bangladesh gather to gain in-depth knowledge about the world of tourism so that it can be useful for the economic development of tourism in their respective countries of origin. The participants were selected by the committee based on documents that had previously been collected by the applicants of the program.
"Now, not only the industry that is experiencing the fourth revolution but the tourism sector is also entering the era of tourism 4.0. For that reason, I feel that I need to improve my knowledge about tourism in today’s era," Jason said as he explained his motivation for joining the 2019 WIEF Young Fellows.
For 4 days, Jason learned many things, starting from workshops on smart tourism, tourism satisfaction, social media strategies to real projects where Jason and the other participants had to make a business plan about Penang tourism. The business plan which includes background, analysis and marketing strategies of the attractions in Penang was then presented. One of the things he proposed was the application of augmented reality (AR) and virtual reality (VR) systems to provide a brand new experience for tourists in a tourist attraction.
Interestingly, during this program, the participants who were divided into groups of 3 people competed to make a Penang tourism promotion video. On this occasion, Jason and his team raised the theme of art and culture in Penang and won the competition. "I am very happy and proud to be able to take part in this program, especially when I am trusted to be a part of validation where I conducted market research and developed marketing strategies. I really get a real experience about how tourism should be run," said Jason.
Aside from Jason, an alumna of Business Administrasi batch 2014, Fitriah Ramdhani also participated in WIEF Young Fellows 2019. Both participated in the program with the flight ticket and application fee that is sponsored by President University Alumni Association. The awarding of this sponsorship was carried out at the 2019 Alumni Reception event which took place on 26 October 2019. (SL)
Mahasiswa President University Berpartisipasi di WIEF Young Fellows 2019 Penang untuk Mempelajari Tourism 4.0
Mempelajari ekosistem pariwisata di Penang melalui program World Islamic Economic Forum (WIEF) Young Fellows 2019 yang diadakan pada 11-15 November 2019, Mahasiswa Program Studi Manajemen President University Jason Tanardi berhasil mendapatkan pengalaman yang tidak terlupakan. WIEF merupakan sebuah program dimana peserta dari berbagai negara seperti Comoro Island, Nigeria, India, Indonesia, Malaysia, France, Inggris, dan Bangladesh berkumpul untuk mendapatkan pengetahuan mendalam mengenai dunia pariwisata sehingga dapat berguna bagi kemajuan ekonomi pariwisata di negara asal masing-masing. Para peserta dipilih oleh panitia berdasarkan dokumen-dokumen yang sebelumnya telah dikumpulkan para pendaftar.
“Saat ini tidak hanya industri yang mengalami revolusi keempat, sektor pariwisata juga memasuki era tourism 4.0. Untuk itu, saya merasa untuk perlu terus meningkatkan pengetahuan saya mengenai pariwisata saat ini,” ujar Jason saat menjelaskan motivasi nya mengikuti WIEF Young Fellows 2019.
Selama 4 hari, Jason mempelajari banyak hal, mulai dari workshop mengenai smart tourism,tourism satisfaction, strategi media sosial hingga real project dimana Jason bersama para peserta yang lain harus membuat business plan tentang pariwisata Penang. Business plan yang di dalamnya mencakup latar belakang, analisa, dan strategi marketing dari objek wisata di Penang ini kemudian dipresentasikan. Salah satu yang ia ajukan adalah penerapan sistem augmented reality (AR) dan virtual reality (VR) untuk memberikan pengalaman yang berbeda kepada turis di suatu objek wisata.
Yang menarik, selama program ini berlangsung, para peserta yang dibagi ke dalam kelompok-kelompok berjumlah 3 orang bertanding untuk membuat sebuah video promosi pariwisata Penang. Dalam kesempatan ini, Jason bersama timnya mengangkat tema seni dan budaya Penang dan berhasil memenangkan kompetisi ini. “Saya sangat senang dan bangga bisa mengikuti program ini, terutama saat saya dipercaya untuk menjadi bagian validation dimana saya melakukan market research dan menyusun strategi pemasaran. Saya benar-benar mendapatkan pengalaman yang nyata tentang bagaimana seharusnya pariwisata dijalankan,” jelas Jason.
Selain Jason, alumni dari program studi Bisnis Adminstrasi angkatan 2014, Fitriah Ramdhani juga mengikuti program WIEF Young Fellows 2019 ini. Keduanya mengikuti program dengan tiket pesawat dan biaya pendaftaran yang disponsori oleh President University Alumni Association. Penyerahan sponsor ini telah dilakukan pada acara Alumni Reception 2019 yang berlangsung pada 26 Oktober 2019 lalu. (SL)
