I have three years of working experience in Automotive Industry Car Marker and Component and four years of business experience in Photography and Videography Business.

My research interests would be on Innovation, Entrepreneurship Studies, New Venture Creation, Business Model, Strategic Management, Business Strategy.


  • Innovation and Entrepreneurship
  • Business Strategy and Enterprise Modeling
  • Business Model Development
  • Marketing Management


  • MBA in Entrepreneurship, School of Business and Management, Institute of Technology Bandung.
  • Bachelor of Science in Industrial Engineering, President University.

publication (2018)

Customer Perception on Prulink Product Purchase Decision: A Case of Greater Jakarta Area-Jurnal Manajemen Indonesia

The Influence of Celebrity Endorsement in Instagram towards Customer Behavior and Purchase Intention in Healthy Food Diet Business-Journal of Management Studies

Rendika Nugraha, MBA

President University Campus, Jababeka Education Park, Jl. Ki Hajar Dewantara, Kota Jababeka, Cikarang Baru, Bekasi 17550, Indonesia.


Email : rendika@president.ac.id