Published: 11 Nov 2021

Google Analytics is one of the essential tools in digital marketing. For that, a website must be connected to Google Analytics. Otherwise, website owners will find it difficult to find out the number of website visitors, visitor demographics, products sought from the website, etc. It is like owning a shop, but no employee can answer how many visitors the store had today or what they were looking for. So, Google Analytics provides an analysis of a website to determine future strategies and evaluate digital marketing.

This was said by Fajrin Aziz, founder of Pandahos, in a workshop entitled Strategic Digital Marketing, Monday (8/11). Pandahos is a millennial residential developer with modern and contemporary architectural designs. This workshop was held by Setsail BizAccel, President University (PresUniv), for Ready Setsail Batch 1 participants. This workshop was attended by more than 60 participants and also Rendika Nugraha, MBA, PresUniv lecturer and Director of Setsail BizAccel. Meanwhile, Ruhmaya Nida Wathoni, Project Manager of Setsail BizAccel, became the moderator of this online workshop.

In this workshop, Fajrin conveyed the importance of always doing testing in digital marketing. "Do testing by making as many campaigns as possible according to the budget," he stressed. When testing, according to Fajrin, it is better to allocate little funds to be able to create more campaigns compared to directly allocating large funds to create fewer campaigns. Fajrin continued, “From there, we always monitor every day to find out which campaigns are working well. If it is found, then allocate funds to the campaign and stop campaigns that are not working.” (Gilang Suryanata, PR team. Photo: Gilang)