I have three years of working experience in Automotive Industry Car Marker and Component and four years of business experience in Photography and Videography Business.

My research interests would be on Innovation, Entrepreneurship Studies, New Venture Creation, Business Model, Strategic Management, Business Strategy.


  • Innovation and Entrepreneurship
  • Business Strategy and Enterprise Modeling
  • Business Model Development
  • Marketing Management
  • Entrepreneurship 1
  • Entrepreneurship 2
  • Corporate Entrepreneurship 1
  • Corporate Entrepreneurship 2
  • Corporate Entrepreneurship 3



  • MBA in Entrepreneurship, School of Business and Management, Institute of Technology Bandung.
  • Bachelor of Science in Industrial Engineering, President University.

Rendika Nugraha, MBA. ()

  • Nugraha, R., Komalasari, F., & Dethionia, S. (2018). Customer Perception On Prulink Product Purchase Decision: A Case Of Greater Jakarta Area. Jurnal Manajemen Indonesia, 18(2), 126-143. doi:10.25124/jmi.v18i2.1392
  • Nugraha, R., Kusumawardani, K. A., & Octavianie, V. (2018). The Influence of Celebrity Endorsement in Instagram towards Customer Behavior and Purchase Intention in Healthy Food Diet Business. Firm Journal of Management Studies, 3(2).
  • Hadiansah, I., Nugraha, R., Santoso, A. S., & Purwanegara, M. S. (n.d.). Bridging Perspectives on Customer Value Proposition and Customer Perceived Value of Intercity Non-Bus Transportation Services in Indonesia. The South East Asian Journal of Management, 12(2), 105-122.

Rendika Nugraha, M.BA

President University Campus, Jababeka Education Park, Jl. Ki Hajar Dewantara, Kota Jababeka, Cikarang Baru, Bekasi 17550, Indonesia.


Email : rendika@president.ac.id