Published: 21 Aug 2021

Saturday (21/8), President University (PresUniv) inaugurated Prof. Dr. Chairy as a professor in Management Science. Chairy is the 2nd professor inaugurated by PresUniv. Previously on April 26, 2019, PresUniv inaugurated Prof. Dr. Jony Oktavian Haryanto as the first professor. Prof. Jony now serves as Rector of PresUniv. In his speech, Prof. Jony, who also led the open senate meeting at the inauguration, said, “I am proud because today President University has again inaugurated a professor. Hopefully, the inauguration of Prof. Chairy inspires other President University lecturers to become professors soon.”

Because it is still in the period of Pemberlakuan Pembatasan Kegiatan Masyarakat, Chairy's inauguration as a professor was carried out with strict health protocols and was attended by a limited number of guests. Among them, Prof. Dr. Ir. Budi Susilo Soepandji, DEA who is Chairman of the President University Education Foundation, founder of President University and Chairman of the Jababeka Group SD Darmono, the board of directors of Jababeka and several other companies, several university rectors, professors, and officials in the field of education, as well as other invitees. Hundreds of other guests attended online.

At the inauguration ceremony, Chairy delivered a scientific oration entitled Imagining the Post-Pandemic Era: The Roles of Conscious Consumption and Influencer Marketing in Fostering Circular Economy. According to Chairy, the pandemic can be a momentum to encourage the emergence of a conscious consumption movement. “Conscious consumers see consumption as a social act. They do not consume excessively, but more responsibly,“ said Chairy. In his speech, Chairy also mentioned the growing role of influencers or buzzers. They, according to Chairy, can play an important role in encouraging people to consume more responsibly. Unfortunately, said Chairy, in an increasingly capitalistic and hedonistic society, many influencers prefer to pursue material gains and ignore this noble role. These conscious consumers and influencers can encourage the growth of conscious companies. Chairy closed his speech by affirming, "Only by producing and consuming consciously will we be able to secure the collective future of the nation." (JB Susetiyo, PR team. Photo: Silvia Desi Betrice)