A Short Course on Business and Culture in Indonesia

We all know that we cannot just build a business or representing our company in a new place without understanding the culture there. Take one example of how an American fast food company adapts its product in Indonesia. In all restaurants in Indonesia, you can always find rice to accompany you eating chicken. The adaption shows the company’s readiness to enter the Indonesian market.  

This program is specially designed by us at President University to meet your needs in understanding the relationship between business and culture in Indonesia. Our university, a 100% English-speaking higher education institution in Indonesia, was established to become a research and development center in the region and to set a new benchmark in Indonesian higher education. Specifically, the university was formed to create an institution of learning which would prepare the future leaders of industry and society by giving them the skills and experiences necessary to excel upon graduation.

President University is strategically located in Jababeka Education Park in Kota Jababeka, just a 45-minute drive to the east of Jakarta, Indonesia. The Jababeka Industrial Estate is one of the largest and integrated industrial areas in South East Asia and home of 1,700 multinational companies from 30 countries, i.e. the USA, Canada, Germany, France, the UK, the Netherlands, China, Japan, Korea, Taiwan, Singapore, Malaysia, and Australia. The companies amongst the others are L’Oreal, Unilever, Samsung, Mattel, ICI Paint, and Kraft, can be leveraged as a “living laboratory” for our students and faculty members to develop practical solutions for real-life companies, and also serve as a limitless pool of internship/on-the-job training opportunities for the students.


Online registration  : January – February

Program started      : Beginning of April – End of April



4 weeks


Study Plan

  1. Introduction to conducting business in Indonesia
  2. Introduction to Indonesian history and culture
  3. Factory visits to Jababeka Industrial Estate
  4. Cultural visits


Required documents

  1. Curriculum vitae/resume
  2. Photo (Formal, 4X6 size)
  3. Passport valid at least 12 months from time of arrival in Indonesia (Scanned)
  4. Writing an essay about the purpose of study (in English with a maximum of 500 words)
  5. Statement Letter (Click è Download the letter)


How to apply

Send your documents via email to: aris.masruri@president.ac.id