Genoveva has a Doctoral qualification in Marketing. She has about 28 years of experience in teaching, research, and training, including 4 years as Vice Rector, 4 years as Director of Quality Assurance, and 5 years as Marketing Director.

She also has about 20 years of experience in entrepreneurship, including 12 years as an entrepreneur in her own family business and 16 years as a consultant in the Feasibility Study & Business Plan for a start-up company. Her research interests are:

Her research interests would be in:

  • Entrepreneurship, Family Business

  • Marketing, Strategic Marketing

  • General Management

 


Teaching

Genoveva is an expert in Entrepreneurship and Marketing. She also teaches Entrepreneurship, Business Plan, Principles of Marketing, and Research Methodology in Business Concentration. She also serves as a Thesis Advisor, Business Plan, and Examiner for Bachelor Students, especially Marketing and Entrepreneurship topics.

Education

  • Doctoral in Marketing Management, from Persada YAI University, Jakarta, Indonesia. I was a graduate as the 2nd fastest with grade A for my final dissertation.

  • Magister Management in Marketing, from Labora Business School, Jakarta, Indonesia in 1998. I graduated 1st in my batch with Cum Laude predicate.

  • Bachelor from Satya Wacana Christian University, Salatiga, Indonesia in 1991 with a specialization in Industrial Psychology. I graduated 1st in my batch.

Research & Publication

Dr. Dra. Genoveva, M.M ()

PUBLICATIONS

  • Genoveva & Stivenes Tjin Siam, Analysis of Marketing Strategy and Competitive Advantage, Journal of Economics & Management Perspectives, Volume 11, Issue.1, 2017.
  • Priscillia Djajagunawan & Genoveva, The Affecting Success Factors of Indonesian Women Entrepreneur, Proceeding of ICFBE 2nd (International Conference of Family Business and Entrepreneurship, 2018.
  • Dedi Rianto Rahadi, Pandu Cakranegara &  Genoveva, Case Study of Recruitment and Selection of  Employee In The Family Business of Tasikmalaya, International Journal of Family    Business Practises, Volume 1 no.2, tahun 2018.  
  • Marcella Gracia &  Genoveva, THE INTRAPRENEURIAL SPIRIT OF MANAGERS IN JABODETABEK, Prosiding SNKIB (Seminar Nasional Kewirausahaan dan Inovasi Bisnis) 2018.
  • Kadek Indrya Krisna Dewi & Genoveva, THE ROLE OF SOCIAL MEDIA IN CREATING CUSTOMER AWARENESS FOR EVENT MARKETING SOCIAL MEDIA WEEK JAKARTA 2017, SNKIB (Seminar Nasional Kewirausahaan dan Inovasi Bisnis) 2018.
  • Genoveva, A Comparison of Baby Boomers and Millennials Generation in Family Business Performance, Advanced Science Letters, link: https://doi.org/10.1166/asl.2018.12432.
  • Genoveva, THE INFLUENCE OF ENTREPRENEURIAL CULTURE ON ENTREPRENEURIAL INTENTION AMONG BUSINESS STUDENTS, FIRM Journal of Management Studies, Volume 4  no.1, 2019.
  • Genoveva & Fernando Van Wis Lee, Less Intention to Apply in Family Business: Millennials’ Perpectives, Monograph, Publisher:  Lambert Academic Publishing
  • Eric Ricardo Senjaya & Genoveva, STUDY OF ENTREPRENEURIAL INTENTION AMONG BUSINESS STUDENTS (A CASE OF PRESIDENT UNIVERSITY BUSINESS STUDENTS), Proceeding of ICFBE 3rd  (International Conference of Family Business and Entrepreneurship, 2019.
  • Tran Thi Huyen & Genoveva, Investigating The Factors Affecting Consumers’ Green Purchase Behavior on Natural Cosmetics, Proceeding: 1st ICFBE (International Conference of Family Business and Entrepreneurship), Bali, May 3-4, 2017.
  • Genoveva & Rachael Liu, The Business Strategy Analysis To Gain Competitive Advantage in Logistic Industry, Proceeding: 153th ICESS (International Conference On Economics and Social Science), Bangkok, March 4-5, 2017.
  • Anastasia Purwanti & Genoveva, An Evaluation Of City Branding To Reinforce The City Competitiveness (A Case Study of Surabaya), Proceeding : 153th ICESS (International Conference On Economics and Social Science), Bangkok, March 4- 5, 2017.
  • Genoveva, Factor Effecting Consumers’ Green Purchase Behavior (An Empirical Study of Indonesia Pay Plastic Policy), International Journal of Business, Economics and Law, 10, August 2016.
  • Anastasia, Kevin P, Ilham S & Genoveva, The Ability of Indonesia in Facing ASEAN Economic Comunity Market Competition, International Journal of Management & Applied Science, 2(6), June 2016.
  • Amin, Grace & Genoveva, The Effect of Motivation, Competency, and Organizational Learning Towards Global Mindset (Study on PUC Employees Competitive in AFTA 2015), International Journal: Universal Journal of Management, 4 (5), May 2016.
  • Genoveva, Analyzing Customer Satisfaction and Loyalty Based On Brand Image and Perceived Service Quality (2015), Journal of US-China Public Administration, 12 (6), June 2015.
  • Syarief, Bion Aldo & Genoveva, The Analysis of Communication Between Friends on Social Media Towards Purchase Intension (A Study Case of Companies in Entrepreneurship Project of President University, Bekasi, Indonesia), Procedia- Social and Behavior Science, 169 C, January 2015.
  • Irene, Angeline & Genoveva, The Effect of Store Image Towards Customer Decision in Retail Business (A Case Study of Forever 21), Research Journal of Accounting and Management, 16 (1), April 2015.
  • Genoveva, The Influence of Motivation, Market Orientation and Organizational learning Towards Dealers Performance (A Case Study of Yamaha Motorcycle Entrepreneurs), Proceeding: ICSTEM (International Conference Science, Technology, Engineering, and Management), Melbourne, Australia, April 11, 2015.
  • Genoveva, Grace Amin, Luqman & Rossy, Analysis of Managers, staff and customer Satisfaction (A Study Case of PUC), CMBS (Conference of Management and Behavior Studies), Jakarta, Indonesia, October 24, 2014
  • Emerald, Trecy & Genoveva, Analysis of Psychological Well-Being and Job Satisfaction Towards Employees Performance in PT Aristo Satria Mandiri Bekasi, Indonesia, International Journal of Business, Volume 4 issue 1, Juni 2014.
  • Genoveva & Sekar Tanjung, The Impact of Physical Environment, Leadership and Human Relation Towards Job Satisfaction in PT TBP Indonesia, ISSIT (International Seminar On Scientific Issues and Trends), Bekasi, Indonesia, October 18, 2014
  • Genoveva & V. Jajat Kristanto, The International Marketing Strategy of Local product Aloe Vera to Sarawak Malaysia (Case Study of Entrepreneurs in Pontianak), Mangement Indonesia Forum 7, October 2013.

  • Genoveva & Jason Tanardi, Entrepreneurial Spirit of Entrepreneur and Non-Entrepreneur Millennials, Volume 5, No.1, 2020.

  • Genoveva & Filbertha Nathania Kartawaria, Asian and African Business Students: A Comparative Analysis of their Motivation, Family Support and Culture on Business Orientation, International Journal of Economics and Business Administration, Volume VIII, Issue 1, 2020.

  • Lisberth Sibarani & Genoveva, The Customer Pressure and Organizational Commitment on Environment Performance Mediating Proactive Environment Strategies, Archives of Business Research, Vol.7, Issue 7, 2019.

  • Ellisa Inten Khairunnisa & Genoveva, The Influence of Brand Equity Towards Purchase Decision (Case Study of Korean Cosmetics Innisfree in Jabodetabek), Kompetensi-Jurnal Manajemen Bisnis, Volume 14, Issue 1, 2019

INTELLECTUAL PROPERTY RIGHT CERTIFICATION

  • Model Of Factors Affecting Consumers’ Green Purchase Behavior, 2019, Scientific Research, No. P/ID: 000136676
  • Model Of Family Business Performance, 2019, Scientific Research, No. P/ID: 000136677

Assoc. Prof. Dr. Dra. Genoveva, M.M.

President University Campus, Jababeka Education Park, Jl. Ki Hajar Dewantara, Kota Jababeka, Cikarang Baru, Bekasi 17550, Indonesia.

Telephone : 

Email : genoveva@president.ac.id