What's happening in PresUniv
Monday (2/11) morning, President University students who are participating in the start-up class and digital business development internship at the President Research Center (PRC) attended a sharing session from Sania Irfania Goenawan. This session was conducted online, where approximately 50 students participated in this event.
This event is one of the programs led by Dr. Adhi Setyo Santoso, MBA, lecturer who is also the Director of PRC and Setsail BizAcell, the business incubator of President University. Meanwhile, Sania is a student of the Business Administration Study Program from batch 2017.
Sania is the founder of the Havanah Store & Drunk Elixir startup, an online store for Muslim fashion and skin care products for men and women. That morning, Sania shared her experiences about how she came up with business ideas, how to promote via Facebook and Instagram, choose payment methods, and maintain customer loyalty to the participants. "The business needs to answer the problems faced by customers," said Sania.
Adhi said, "This sharing session aims to provide an example of the entrepreneurial journey and digital marketing." That was one of the lecturing activities at President University during the Covid-19 pandemic.
Sharing Session dari Mahasiswa Senior President University Mengenai Kewirausahaan dan Digital Marketing
Senin (2/11) pagi, mahasiswa President University peserta kelas start-up dan magang digital business development di President Research Center (PRC) mengikuti sharing session dari Sania Irfania Goenawan. Sesi ini dilakukan secara online, di mana kurang lebih 50 mahasiswa ikut serta dalam acara ini.
Acara ini merupakan salah satu program yang diasuh oleh Dr. Adhi Setyo Santoso, MBA, dosen yang juga Direktur PRC dan Setsail BizAcell, inkubator bisnis milik President University. Sementara, Sania adalah mahasiswa Program Studi Business Administration dari angkatan 2017.
Sania adalah pendiri bisnis rintisan Havanah Store & Drunk Elixir, online store untuk busana muslim dan produk perawatan kulit untuk pria dan wanita. Pagi itu, Sania berbagi pengalaman tentang bagaimana ia memperoleh ide bisnis, cara berpromosi via Facebook dan Instagram, memilih metode pembayaran dan mempertahankan loyalitas pelanggan kepada mahasiswa adik kelasnya. “Bisnis itu perlu beranjak dari masalah yang dihadapi oleh pelanggan,” ungkap Sania.
Kata Adhi, “Sharing session ini bertujuan memberikan contoh tentang entrepreneurial journey dan digital marketing.” Begitulah salah satu kegiatan perkuliahan di President University semasa pandemi Covid-19.
