What's happening in PresUniv
Jhanghiz Syahrivar, Ph.D., lecturer in the Management Study Program, Faculty of Business, President University (Presuniv), was a speaker at a seminar entitled “Moving Past Marketing Myopia: Navigating the Morality Landscape of Marketing Innovation”. This seminar was held at the Bina Nusantara University (Binus) Auditorium, Alam Sutera, Tangerang, Banten, on Friday, March 1, 2024.
In the seminar, Jhanghiz explained the misconceptions that occur in marketing and explored marketing myopia and strategies to avoid it. He also recommended that companies should also consider the moral viewpoint of consumers and the social benefits of their products, . So, don't just focus on monetary benefits. (Graciella V, PR team. Photo: Doc. Jhanghiz Syahrivar)
