Published: 16 May 2023

The Internship & Career Center (ICC) Bureau at President University (Presuniv) held the Virtual Internship & Career Fair (VICF) 2023 with Mondelez International on Monday, May 15, 2023. Mondelez is a snack producer with various brands. Among them are Oreo, Cadbury, Troblerone, biscuits, Ritz, and several others. For this VICF, Mondelez International is sharing knowledge about building professional branding and networking through LinkedIn. The speakers were Carol L. Baadilla and Dona Syafrina, both talent acquisition advisors from Mondelez International.

Carol opened her presentation with the question, "What makes you stand out? Do you have abilities that are different from the others?" Carol then explained several HR development programs carried out by Mondelez. She also revealed the career opportunities open to new Presuniv graduates. Meanwhile, Dona explained the importance of personal branding. "Everyone, especially those who are already famous, has their own brand. For example, actor Tom Hanks has the brand "The Everyman" or Brad Pitt has "The Cool Guy," said Dona. She continued, "Our personal branding is a function of how we see ourselves and how others see us.

To build personal branding on LinkedIn, said Dona, there are several things that must be done. Anything? "Start by thinking that we are a brand," said Dona. Then, audit our online presence and continue by finding ways for us to generate value. Then, be purposeful in what we share, associate yourself with a strong brand; and then reinvent your brand. (JB Susetiyo, PR team. Photo: JB Susetiyo).