Siska has a Master qualification in Marketing. She has about 6 years of teaching, research and training, including 2 years as Coordinator of Internship and Thesis Program. She also has a 15 years of experience as housing entrepreneur until now.

Her research interests would be in:

  • Consumer Behavior
  • Psychographics and Ethnographic
  • Hotel and Tourism Marketing
  • Social Marketing
  • Social Media and Digital Marketing

Teaching

Siska's expertise are:

  • Social Media and Digital Marketing Analytics
  • Consumer Behavior, and Hotel & Tourism Marketing
  • Business Introduction
  • Entrepreneurship
  • Business Concept
  • Management Information System
  • Human Resource Management
  • Marketing Management
  • Consumer Behavior
  • Performance Management
  • Strategic Management
  • Business Intelligence for Management program and Information System Program

Education

  • Ph.D. (Cand), Malaya University, Malaysia.
  • M.M., Telkom University, Bandung.
  • S.Kom., UNIKOM, Bandung.

Research & Publication

Publication ()

  • Anantadjaya, Samuel P.D., Saputra, Bobby W., Hardianto, F. Nugro., Febrianti, Devita, Sibarani, Mentiana, Riwoe, Julians C., Lahindah, L., Manurung, Siska P. (2012). Pedoman Penyusunan Laporan Kerja Praktek dan Tugas Akhir. www.researchgate.net.
  • Kusumawardhana, V., Anantadjaya, Samuel P.D., Manurung, Siska P. (2012). “Lifestyle, Perception, and Intention to Buy: College Students Behaviors towards the Selection of Banking Services”, Finance & Accounting Journal, vol.1, no.1, March 2012, Bandung: Indonesia. ISSN #2252-624
  • Anantadjaya, Samuel P.D., Hardianto, F. Nugro., Nawangwulan, Irma M., Saputra, Bobby W., Lahindah, L., Manurung, Siska P. (2012). “Value-Based Approach on Project Management: Empirical Evidences on Indonesian Firms”, Review of Integrative Business & Economics Research. ISSN #2304-1013. http://sibresearch.org.
  • Manurung, Siska P., Surbakti, M. F., H., Antonius Sigit. (2013). “Analisis dan Perancangan Sistem Pengambilan Keputusan Untuk Kenaikan Jabatan Dengan Menggunakan Metode PROFILE MATCHING (STUDI KASUS: PT. INTI)”, Jurnal Telematika ITHB, vol. 9, no. 1, April 2013, Bandung: Indonesia. ISSN #1858-2516.
  • Raquel Regina, Yanto Rachmat T. Y., Manurung, S. P. (2013). “Kepuasan Kerja & Keinginan Untuk Berpindah Kerja (Analisa Karyawan Di Sebuah Perusahaan Eksplorasi Minyak Di Indonesia)”, Journal of Management Studies Universitas Pembangunan Jaya, vol. 02, no. 02, November 2013, Jakarta: Indonesia. ISSN #2302-8122.
  • Lahindah, Laura & Manurung, Siska P., (2015). “The Influence of Entrepreneurial Mindset towards Product Innovation (Case Study on Mom’s Bakery in Bandung)”: Paper presented at 2nd International Conference for Emerging Market. “Business Sustainability and Technology Innovation: Opportunities and Challenges”, Grand Inna Kuta Bali, 22-23 January 2015. ISBN #978-602-14666-1-2.
  • Manurung, Siska P., Debora, M., Yanto, R. T. Y. (2015). “The Influence of Advertising Attraction, Advertising Message Quality, and The Ads Frequency Towards Brand Awareness of Sedaap Cup Noodles with Celebrity Endorser Raditya Dika (Case Study on Students of ITHB and STIE-HB BANDUNG).” Paper presented at 2nd International Conference for Emerging Market. “Business Sustainability and Technology Innovation: Opportunities and Challenges”, Grand Inna Kuta Bali, 22-23 January 2015. Bali: Perbanas Institute. ISBN #978-602-14666-1-2.
  • Manurung, Siska P., Aspiranti, T., Nurzaman, I. “The Influence of Service Marketing Mix Toward Students Decisions to Study at The Center for Computing Information and Technology Fakultas Teknik Universitas Indonesia.” AFBE 2015 Conference Papers – Udayana University, November 2015. ISSN #1905-8055.
  • Manurung, Siska P., and Karel Pins. “Analysing the Influence of Trust, Information Quality, and Perceived Ease of Use on Purchasing Decision Online.” Paper presented at the 4th Gadjah Mada International Conference on Economics and Business: Research, Production, and Business Model Trilemma in the ASEAN Economic Community, Jogja Plaza Hotel, 25-27 November 2016. ISSN #2548-8066.
  • Manurung, Siska P., and Luqman G. Dewanto. “When Perceived Characteristics of Innovation Affect the Brand Image (A Case Study of Blanja.com).” Paper presented at the 1st International Conference of Family Business and Entrepreneurship: Family Business and Entrepreneurship Sustainability in the Current Global Scenario, Inna Gran Beach Sanur, 3-5 Mei 2017.

Siska Purnama Manurung, S.Kom., M.M.

President University Campus, Jababeka Education Park, Jl. Ki Hajar Dewantara, Kota Jababeka, Cikarang Baru, Bekasi 17550, Indonesia.

Telephone : +62 21 8910 9763

Email : siskapurnama@president.ac.id

Linkedin : Siska Purnama Manurung