Anathasia Citra coordinated the Public Relations program in the Communication Department to provide students grounding in Public Relations theory and practice, insight into popular culture, branding, marketing communication, and strategic communication. She is holding certification as an Expert Public Relations and actively developed problem based learning approach as her teaching method.

After finishing her study in Mass Communication and Communication Management at Universitas Indonesia , she continued working in the biggest media company in the area of broadcasting and creative marketing. Then since 2007, she’s been teaching in many reputable universities and made research on the topic of communication audit, personal branding, reputation marketing and intercultural communication and presented on academic conference and journals. Her research interest are in the area of cultural studies, branding and public relations.

Beside her role as academia, she has also worked as professional musician, composer in jazz big band and had her own single that digitally published. She is the current leader of an International Peace Education NGO and working on embracing diversity awareness worldwide.


  • PR Campaign
  • PR Research & Evaluation
  • PR Strategies and Tactics


  • Bachelor - Mass Communication – Universitas Indonesia
  • Master – Communication Management – Universitas Indonesia

Publication ()

  • Citra, A.  2011.  “Audit Komunikasi Pemasaran Motion Radio : Analisis Media Organizational Model Melalui Metode Sostac.  Humaniora-Language, People, Art, and Communication Studies, Vol 2, 1267-1275.
  • Citra, A. 2013. “Strategi Reputation Marketing untuk mendapatkan awareness khalayak radio : studi kasus 97.5 FM Motion Radio Jakarta”. Humaniora-Language, People, Art, and Communication Studies, Vol 4, 632-639.

Anathasia Citra, S.Sos., M.Si.

President University Campus, Jababeka Education Park, Jl. Ki Hajar Dewantara, Kota Jababeka, Cikarang Baru, Bekasi 17550, Indonesia.

Telephone : +62 21 8910 9762-63

Email :

Twitter : @thisitrensi