This program is designed to equip students with both foundational knowledge and specialized skills across three dynamic concentrations: Public Relations & Digital Communication, Film and Media Studies, and Content Creation. It stands out for its hands-on, industry-integrated learning model, preparing students not just for today’s media landscape but for the future of communication.
The major’s unique features:
1. Blended Learning of Theory and Practice
From Year 1, students engage in real-world projects such as:
Economic Survival 1 & 2: Combining Gen-AI tools, internship experience, and business projects.
Bootcamps: News Writing (Bootcamp 1) and Digital Public Relations (Bootcamp 2) provide intensive, skill-based training.
Social Project for Communication in the short semester, emphasizing community and social impact.
2. Three Future-Focused Concentrations
Students can specialize in:
Public Relations & Digital Communication (Crisis Communication, Digital PR, Event Management)
Film and Media Studies (Film-based and Mass Media skills such as Film Directing, Film Scenario, Convergence News Media Production and Reporting)
Content Creation (platform-specific content for TikTok, Instagram, LinkedIn, YouTube, and corporate social media labs)
3. Strong Emphasis on Research and Strategy
Courses like Quantitative & Qualitative Communication Research Methods and Statistics for Communication ensure students can analyze trends, measure impact, and create data-driven communication strategies.
Why This Major Is Relevant, Impactful, and Future-Oriented?
· Relevance: The curriculum directly addresses digital transformation in communication, with courses in digital PR, social media content creation, and multimedia storytelling. It aligns with industry needs for versatile communicators who can work across platforms.
· Impactful: Through collaborative projects, industry visits (implied in bootcamps and labs), and social projects, students learn to create communication that drives social and business impact. The Final Project and Social Project ensure tangible outcomes.
· Future-Oriented: The program integrates AI tools (Gen-Al), digital content labs, and international mobility options, preparing students for global and tech-driven communication careers. The internship/work-integrated learning in Year 3 bridges academic learning with professional experience.
· Hands-On and Collaborative Elements Included
· Internship Programs: Multiple options in Year 3, including startups, family businesses, international mobility, and entrepreneurship paths.
· Industry Collaboration: Bootcamps, corporate client projects, and the PresUniv Content Creation Labs offer direct industry engagement.
· Collaborative Projects: Group-based projects in content creation, event management, and social campaigns foster teamwork and practical skills.
| Type | Subjects |
| Core Courses | • Economic Survival 1: Gen-AI and Internship experience/Business Project for Communication • Introduction to Communication • Logic and Critical Thinking • Professional Public Speaking • Writing for Communication • Photography for Communication • Theory of Communication • Economic Survival 2: Gen-AI and Internship Experience/ Business Project for Communication • Introduction to Public Relations • Introduction to Media Convergence Journalism • Introduction to Cinematography (camera) • Interpersonal Communication • Statistics for Communication • Economic Survival 3: Social Project for Communication • Religion • Pancasila • Citizenship • Indonesian Language |
| Concentrations | Concentration I - Public Relations & Digital Communication • Multimodal Communication • Basic Camera • Quantitative Communication Research Method • News writing (Bootcamp 1) • Electives • Qualitative Communication Research Method • Marketing Communication • Crisis Communication • Digital Public Relations (Bootcamp 2) • Event and Campaign Management • Strategic Public Relations • Electives Concentration II - Film & Media Studies • Strategic Entertainment and Media Management • Film Production Design • Quantitative Communication Research Method • Film Production and Writing • Electives • Qualitative Communication Research Method • Film Scenario and Directing • Convergence News Media Production and Reporting (Bootcamp 1) • Financial Management for Film and New Media • Film Editing and Sound • Promotion, Advertising and Distribution for Film and Media • Film and Television Documentary (Bootcamp 2) Concentration III - Content Creation • Quantitative Communication Research Method • Content Creation for TikTok 1 • Content Creation for Instagram 1 • Content Creation for Linkedin 1 • Electives • Qualitative Communication Research Method • Content Creation for TikTok 2 • Content Creation for Instagram 2 • Content Creation for Linkedin 2 • Content Creation for Youtube • Social Media Bootcamp for Corporate Clients • Social Media Bootcamp: PresUniv Content Creation Labs • Electives |
| Elective Courses | Elective for Public Relations Concentration • International Public Relations • Personal Branding Elective for Film and Media Studies • Photography • Film Theory and Research • Creative Writing • Media and Society • International Journalism • Understanding the News • Phenomenology Research • Corpus-Based Critical Discourse Analysis • Qualitative Data Coding • Semiotic Research Method • Convergence Media Programming • Film Management Production • Convergence News Media Presenting • Podcasting Elective for Content Creation • Social Media Campaign 1 • Content Creation for Social Media Platform 1 • Social Media Campaign 2 • Content Creation for Social Media Platform 2 • Other Electives • Documentary • News Reporting • Strategic Public Relations • Intercultural Communication • Social Media and Big Data • Psychology for Communication • Media and Society • Media Theory |
| Type | Facility |
| Studio | Film and Media Studies StudioVideo Editing Studio |
