The Business Administration program at President University is designed to foster an entrepreneurial mindset while offering students students practical exposure to a wide range of industries. This program also emphasizes global readiness by providing international learning opportunities and preparing students for postgraduate study abroad.
Students are encouraged to become business innovators, whether in the form of global business professionals, techno-preneurs or socio-preneurs. Through practical projects, internship streams and mobility options, students are able to experience firsthand how to build and lead in real business settings.
| Semester | Subject | Credit |
| 1 | Economic Survival 1, Introduction to AI for Business, Introduction to Business, Accounting for Decision Making, Business Mathematics and Statistics, Microeconomics, Human Capital Management. | 20 |
| 2 | Economic Survival 2, Marketing Management, Business Finance, Macroeconomic Principles in the Global Economy, AI Tools and Application in Business, Organizational Behavior. | 19 |
| Short Semester 1 | Economic Survival 3, Religion, Pancasila, Citizenship, Indonesian Language. | 9 |
| 3 | Retail Business Concentration: Operations and Supply Chain Management, Digital Marketing, Principles of Retailing, Principles of Retail Buying, Electives. Hospitality and Tourism Business Concentration: Operations and Supply Chain Management, Digital Marketing, Culinary and Food and Beverage Service Management, Tourism Attraction Management, Electives. Digital Business Concentration: Operations and Supply Chain Management, Digital Marketing, Valuation of Information Technology Media Business, Social Media and Interactive Management, Electives. Global Business Concentration: Operations and Supply Chain Management, Digital Marketing, Introduction to Global Business, Globalization and International Political Economy, Electives. | 18 |
| 4 | Retail Business Concentration: International Business, Strategic Management, Business Research Methodology, Retail Operation Strategy, Practices of Retail Buying, Retail Seminar, Elective. Hospitality and Tourism Business: International Business, Strategic Management, Business Research Methodology, International and Domestic Tour and Travel Management, MICE, Hotel and Resort Management, Elective. Digital Business Concentration: International Business, Strategic Management, Business Research Methodology, Data Science for Business Intelligence, Managing Digital Convergence, Value Innovation of Information Technology, Elective. Global Business Concentration: International Business, Strategic Management, Business Research Methodology, Trade and Business Diplomacy, International Logistics, the Rise and Fall of Multinational Corporations, Elective. | 21 |
| Short Semester 2 | Electives | 9 |
| 5 | Internship 1/Internship at Startup or Family Business 1/International Mobility. | 20 |
| 6 | Internship 2/Internship at Startup or Family Business 2/Entrepreneurship or Family Business 1/International Mobility 2/Scholar Stream 1. | 20 |
| Short Semester 3 | Elective (project-based) | 2 |
| 7 | Final Project 1*/Capstone with Clients 1*/Certification Proposal and Research Method* | 2 |
| 8 | Final Project 2** | 4 |
| Type | Facility |
| Laboratories | Live Laboratory Tanjung Lesung Resort, Business Analysis Laboratory, Entrepreneurial Laboratory, English Laboratory. |
| Digital business |
| Start-up business |
| International business relations |
| Retail industry |
| Supply chain |
| Family business |
| Business consultant |
| Food & beverage industry |
| Hospitality & tourism industry |
| Wealth management |
| Ritz Carlton Hotel |
| Tanjung Lesung |
| LPK GETI (Global Edukasi Talenta Inkubator) |
