On Wednesday, July 30th, 2025, Theater Room 1 at President University was filled with enthusiastic students attending an elective class titled "Digital Marketing for Beauty & Fashion Brands (Affiliate Model)." The session was led by Rinanda Aprillya Maharani, Puteri Indonesia Pendidikan 2025, who shared insights into digital marketing strategies within the beauty and fashion industry. During the two-hour class, participants were introduced to the shifting consumer behavior driven by social media content and the growing importance of affiliate marketing as a tool to boost online product sales.

Affiliate marketing, a commission-based promotional model, allows individuals to earn income for every product sold through their digital promotions. In the age of TikTok Shop, Shopee Affiliate, and Instagram reels, affiliate marketers can take on roles such as content creators, personal shoppers, or digital influencers. They share product reviews, create tutorials, and post curated shopping links to attract a targeted audience. This proves that creativity, consistency, and platform literacy are essential skills for becoming a successful affiliate partner.

One notable case study discussed during the session was the affiliate program by Mustika Ratu. This local brand offers up to 15% commission for selected affiliates and provides free product samples to creators who are active and aligned with their market segment. Such an approach opens new doors for students and young professionals to enter the industry in a more inclusive and flexible way. Ultimately, this class not only provided valuable knowledge but also real motivation demonstrating that digital careers in beauty and fashion are both relevant and full of potential in today’s marketplace. (Roffizul H, PR Team. Photo: Roffizul H)