President University continues to demonstrate its commitment to producing well-rounded graduates by introducing innovative elective courses like Fashion for Professionals. Held on Wednesday, 9 July 2025, in Theater Room 1, this special session was conducted in collaboration with Yayasan Puteri Indonesia and Mustika Ratu. The guest speaker, Alma Santang—Puteri Indonesia Influencer 2025—shared her insights on the importance of personal branding in the professional world. She explored key elements such as authenticity, clarity, consistency, and visibility, while emphasizing how fashion, beauty, and wellness serve as powerful tools for self-expression and credibility.

In line with its mission to nurture future leaders who are confident and impactful, President University designed the class to go beyond theory. Students were encouraged to reflect on their own identities by answering guided questions that helped uncover their personal style and branding direction. This hands-on approach exemplifies the university’s dedication to empowering students not only academically but also personally and professionally, preparing them to “be seen, be felt, and be trusted” in any industry they pursue. (Rachel V, PR Team. Photo: Roffizul H)