At the Creators Lab x Genmatic event held on June 30th, 2025, at President University Convention Center FabLab, participants were introduced to the concept of personal branding as a core foundation for becoming professional content creators. The session highlighted that building a personal brand goes beyond appearance or speaking style, it involves identifying and expressing one’s authentic uniqueness in a way that resonates with audiences. Using a formula that combines purpose, personality, and value, participants were encouraged to craft a content persona that answers the essential question: “Why should people watch your content?”

The session provided not only theoretical insights but also practical steps. Attendees were guided through processes such as discovering personal strengths, understanding audience expectations, and developing signature content. Collaboration was also emphasized as a powerful tool to enhance a creator’s public image. Through interactive group discussions and exercises in character building, participants gained direct experience in shaping their personal brands strategically and meaningfully.

The topic proved highly relevant in today’s digital age, where content creators are abundant across platforms. It was emphasized that personal branding is not just about standing out visually, but about building trust, boosting performance, and ultimately increasing income. Career development discussions also touched on the importance of staying within a relatable niche when shifting paths. With its clear and actionable advice, the session inspired attendees to take personal branding seriously as a means to thrive in the competitive digital economy. (Roffizul H, PR Team. Photo: Roffizul H)