Wednesday, 10 June 2026 — During Glow Economy: Beautypreneurs Take the Lead at the Charles Himawan Auditorium, 4th Floor, Building A, President University Main Campus, Emyranza, Founder of SMITH, shared insights on building sustainable brands by prioritizing product quality and addressing genuine market needs. The event was organized by President University in collaboration with PT Cedefindo and Martha Tilaar Group.

Emyranza explained that entrepreneurs should focus on developing products that solve real customer problems instead of chasing short-term popularity. While viral marketing can quickly increase brand visibility, she cautioned that lasting success depends on delivering products that consistently meet consumer expectations and encourage repeat purchases.

“The fastest way to kill a brand is by going viral without having good quality. If the product doesn't meet what the market needs, it won't last,” she said. Emyranza encouraged students to build businesses that earn long-term customer trust, emphasizing that loyal repeat buyers are ultimately more valuable than achieving overnight viral success.