Wednesday, 10 June 2026 — During Glow Economy: Beautypreneurs Take the Lead at the Charles Himawan Auditorium, 4th Floor, Building A, President University Main Campus, Nuzulul Wilandari, Head of Account Marketing at PT Cedefindo a cosmetic contract manufacturing company operating under the Martha Tilaar Group, shared insights on developing successful beauty brands by understanding consumer needs and leveraging Indonesia's natural resources. The event was organized by President University in collaboration with PT Cedefindo and Martha Tilaar Group.

Nuzulul explained that every successful product begins with identifying a real problem faced by consumers. Rather than simply following market trends, entrepreneurs should focus on creating solutions that provide meaningful value. She also highlighted the potential of Indonesia's rich natural ingredients as a source of innovation for locally developed beauty products.

“The most important thing is to start with the problems we can solve,” she said. Nuzulul encouraged students to develop businesses that are rooted in genuine consumer needs, emphasizing that innovation becomes more impactful when combined with local resources and a clear understanding of the market.