Monday, 31 March 2026 — President University held a guest lecture on AI Startups at the Charles Himawan Auditorium, 4th floor, Building A, President University Main Campus, Jababeka City, Bekasi. During the session, Prof. Arto Ojala, Professor of International Business at University of Vaasa, Finland, shared insights on the role of artificial intelligence in global business and innovation.

He explained that while AI significantly enhances global marketing activities through standardization, adaptation, and personalization, meaningful startup ideas must originate from solving real-world problems rather than relying solely on technology. He noted, “Many AI solutions today only provide incremental improvements, like offering ‘faster horses,’ instead of creating transformative change.”

He further emphasized that the real opportunity lies in using AI to reinvent entire systems and develop fundamentally new solutions, similar to the invention of “car.” According to him, true innovation comes from addressing customer needs in ways they may not yet envision, encouraging aspiring entrepreneurs to move beyond optimization and toward breakthrough thinking.