Wednesday, 13 May 2026 — President University held Taylor Swift’s Day at the Theater, President University Convention Center (PUCC), President University Main Campus, Jababeka City. The event was attended by students, lecturers, members of the academic community, and high school students, bringing together participants to explore the global influence of Taylor Swift and the growing relevance of popular culture in academic discussions.

The event was organized as part of President University's commitment to creating innovative learning experiences that connect classroom theories with real-world phenomena familiar to today's students. Through discussions on music, branding, fandom culture, communication, and economics, participants explored how a contemporary cultural icon can become a valuable subject of academic inquiry.

The event encouraged students to engage with academic concepts through topics they are passionate about, showing that education can be made more relatable while maintaining academic depth and critical thinking.