Wednesday, 13 May 2026 — During Taylor Swift’s Day at the Theater, President University Convention Center (PUCC), President University showcased its innovative academic course dedicated to studying the global phenomenon of Taylor Swift. President University is currently the only university in Indonesia offering a course specifically focused on the artist and her influence.

Introduced in 2025, the course examines Taylor Swift through multiple perspectives, including communication, personal branding, storytelling, economics, popular culture, and business strategy. Students are encouraged to analyze how a global public figure can shape industries, consumer behavior, and cultural trends.

The initiative reflects President University's commitment to developing relevant and innovative learning experiences that connect academic theory with real-world developments and contemporary global issues.