President University has once again proven its academic excellence and research capability at the prestigious UNPAM International Conference 2025 (EBIC – Economic, Business Innovation and Creativity), held on April 30th, 2025, at the Darsono Auditorium, Universitas Pamulang. Competing under the Management study program, President University proudly brought home four prestigious awards, reflecting the dedication and innovative spirit of its faculty and students in the fields of renewable energy, food security, and global policy alignment.

Among the remarkable achievements, Christina Liem, S.T., M.Comm., Ph.D. won 1st place in the “Best Content” category for her research poster. Dr. Dra. Genoveva, M.M., received the Best Presenter award and also collaborated with Fahri Wijaya to secure 2nd place in the “Best Message Delivery Quality” category with their studies on brand ambassador Arief Muhammad’s influence on Gen Z purchasing decisions through social media. Additionally, Agnes Oktavelia Chiandra and Dr. Dra. Genoveva, M.M. earned 1st place for their insightful research on the credibility of TikTok influencers and its impact on Gen Z’s customer awareness. These achievements underscore President University’s continued commitment to producing high-quality research that addresses contemporary business challenges. (Rachel V, PR Team. Photo: Management Study Program)