In today’s era of digital transformation and uncertainty, preparing for the future workforce has become a necessity. According to Lanny Wijaya’s presentation during the LinkedIn 101 session at PREUNI 2025, 85% of the jobs that will exist in 2030 have not even been created yet. This reality requires students to embrace a growth mindset and develop themselves into T-shaped individuals who possess deep expertise in one field while also mastering a wide range of cross-disciplinary skills. Such an approach is essential to help the younger generation adapt quickly to the changes driven by technology and artificial intelligence.

However, skills alone are not enough without a strong professional identity. LinkedIn serves not only as a job-search platform but also as a space to build personal and professional branding. With the right profile photo, authentic storytelling, and a strong emphasis on key skills, students can effectively showcase their value in the professional world. Moreover, the rise of generative AI now provides new opportunities to craft personal branding strategies that are more creative, effective, and aligned with the demands of the modern era.

At the same time, professional networking remains the key to unlocking career opportunities. LinkedIn enables students to expand their connections, conduct informational interviews, and engage with organizations relevant to their interests. By leveraging this network, students can explore alumni career paths, discover job opportunities, and better prepare themselves for recruitment processes. Ultimately, the combination of skills, personal branding, and networking will serve as the foundation for the younger generation to achieve success in the future. (Roffizul H, PR Team. Photo: Shutter)