Wednesday, 15 July 2026 — President University invited Natasya Ulibasa Palasa, Puteri Indonesia Sumatera Utara 2026, as a guest lecturer for the Fashion for Professionals class at the Theater, President University Convention Center (PUCC), President University Main Campus, Jababeka City. She shared her experiences and insights on affiliate-based digital marketing, content creation, and personal branding in the fashion industry.

“Know your potential, and use it in the right way. Find the correct support,” Natasya encouraged the students. She also discussed how professionals can create engaging content for affiliate products while maintaining their own brand identity and staying open to innovation.

As part of the session, students were challenged to create a 30-second advertisement project, applying the concepts discussed during the guest lecture. Natasya also emphasized that success in the industry requires discipline and consistency, encouraging students to recognize their potential and develop it through the right opportunities and support.