Published: 13 Jul 2020

To keep the students updated with current industry trends, the Rector of President University as well as the lecturer of MBA in Technology graduate program, Prof. Dr. Jony Oktavian Haryanto, invited Yuwono Wirastomo, Director of Transaction Banking Cash Sales, Standard Chartered Bank, Indonesia to be a guest lecturer (17/6). Through this guest lecture, Prof. Jony invited practitioners to share the marketing practices in their company. With 16 years of experience in the banking industry, Yuwono explained the banking product strategy.

Meeting with the students online, Yuwono presented six main topics, namely banking business landscape by dollar contributions, cycle of product in banking industry, banking product ecosystem, traditional routes for differentiation, waves of disruption, realization for banking transformation, and digital transformation strategy. (SL)

 


 

Kuliah Tamu Program MBA in Technology President University Mengundang Direktur Standard Chartered Bank, Indonesia 

 

Untuk terus memperkaya pengetahuan mahasiswa program pascasarjana MBA in Technology sesuai dengan tren industri, Rektor President University sekaligus dosen program tersebut, Prof. Dr. Jony Oktavian Haryanto, mengundang Yuwono Wirastomo, Direktur Transaction Banking Cash Sales, Standard Chartered Bank, Indonesia untuk menjadi dosen tamu (17/6). Melalui kuliah tamu ini, Prof. Jony mengundang praktisi untuk menjelaskan secara langsung praktik marketing di perusahaanya. Dengan pengalaman selama 16 tahun di dunia perbankan, Yuwono menjelaskan strategi produk perbankan. 

Bertemu dengan mahasiswa secara online, Yuwono membawakan enam topik utama, yaitu lanskap bisnis perbankan oleh kontribusi dolar, siklus produk perbankan, ekosistem produk perbankan, diferensiasi penyaluran dana, gelombang dirupsi, realisasi transformasi perbankan, dan strategi transformasi digital. (SL)