Jhanghiz Syahrivar is a Senior Lecturer in Marketing and Management Studies. He is an international exchange alumnus of the U.S. government-sponsored program (EducationUSA) and a Stipendium Hungaricum Awardee to pursue a Doctoral Degree at Corvinus University of Budapest, Hungary. Apart from lecturing and researching, he also gives marketing consultations to multinasional companies, some of which are clients of Gerson Lehrman Group (GLG), USA.

Jhanghiz is a former Director of International Office at President University (2012 - 2016) and a member at the Institute of International Education (IIE), Washington D.C., USA. He received training on campus internationalization from the University of North Carolina (UNC), Charlotte, USA. 

Some of his research interests are: 1) the role of religiosity and spirituality in consumer behavior 2) campus internationalization 3) digital marketing in retail and service industries.


Jhanghiz teaches various Marketing subjects, such as Advertising and Integrated Marketing Communication (IMC), Consumer Behavior, New Product Development, Service Marketing, Retail Marketing, and Principles of Marketing.


  • Corvinus University of Budapest, Hungary - PhD in Business and Management, specialization in Marketing
  • Universitas Tarumanagara, Indonesia - M.M. in Management, specialization in Marketing
  • President University, Indonesia - B.Sc in Management, specialization in Banking and Finance

Publication ()

  • Syahrivar, J., & Azizah, P.A. (2018). The Role of Religiosity and Brand Perception on the Brand Preference for Halal Cosmetics: A Case Study of Family-Owned Islamic Cosmetic Business. International Journal of Technology Transfer and Commercialization (IJTTC), 16(2), 146-158. DOI: 10.1504/IJTTC.2018.097413
  • Syahrivar, J., & Ichlas, A. M. (2018). The Impact of Electronic Word of Mouth (E-WoM) on Brand Equity of Imported Shoes: Does a Good Online Brand Equity Result in High Customers' Involvements in Purchasing Decisions? Asian Journal of Technology Management, 11(1), 57-69.
  • Syahrivar, J. (2018). Managing Organizations: Basic Principles and Approaches, 1st Ed. Deepublish. ISBN 978-602-453-884-2.
  • Syahrivar, J., & Pratiwi, R. S. (2018). A Correlational Study of Religiosity, Guilt, and Compensatory Consumption in the Purchase of Halal Products and Services in Indonesia. Advanced Science Letters, 24(10), 7147-7151.
  • Syahrivar, J., & Rizky, M. (2017). Factors Influencing Environmental Friendly Product Consumption Consciousness in Karawang. KOMPETISI, Business Management Journal, 12(1), 49-60.Universitas Kristen Krida Wacana.
  • Syahrivar, J., & Sulaiman, J. (2017). The Influence Of Marketing Mix 4a And Ethical Consciousness Towards Ethical Consumption. Proceeding: ICFBE (International Conference of Family Business and Entrepreneurship) 1st, May 3-4, 2017, Bali.
  • Syahrivar, J., & Ardianto, R. (2016). The Impact Of Credit Card, Shopping Discount, Promotion Approach, And Store Layout Towards Impulse Buying Behaviour. Imperial Journal of Interdisciplinary Research (IJIR) Vol-2, Issue-11, 2016 ISSN: 2454-1362.
  • Syahrivar, J. (2016). The Influence of Promotion Approach and Store Layout on Impulse Buying Behavior. National Journal: FIRM, Journal of Management, Volume 1, No.2. President University.
  • Syahrivar, J. (2016). Factors Affecting International Students Satisfaction. FIRM, Journal of Management, 1(1), 14 - 25. President University.
  • Syahrivar, J., Pitaloka, I. (2015). The Influence of Merchandise Quality, Service Quality, and Store Satisfaction toward Store Loyalty on Retail Industry: A Study Case of Hypermarket in Jakarta, Indonesia. Jurnal Ekonomi Perusahaan, 5(1), 69 -79. Kwik Kian Gie School of Business.

Article 1 (15 Jun 2017)

Syahrivar, J. (2012). Ethanol as a Solution to Fuel Crisis in Indonesia. The President Post.

Article 2 (15 Jun 2017)

Syahrivar, J. (2012). Strengthening Local Retails in Indonesia. The President Post.

Article 3 (15 Jun 2017)

Syahrivar, J. (2012). Looking at the Prospect of Universities of Applied Sciences in Indonesia. The President Post.

Article 4 (15 Jun 2017)

Syahrivar, J. (2011). Foreign Investors to Tap Indonesia’s Education Sector. The President Post.

article 5 (15 Jun 2017)

Syahrivar, J. (2011). Globalization and Its Impacts on Higher Education in Indonesia. The President Post.

article 6 (15 Jun 2017)

Syahrivar, J. (2011). The Race to Become a World-Class University. The President Post.

article 7 (15 Jun 2017)

Syahrivar, J. (2011). Global Education: Key to Global Competency in a Global Society. The President Post.

Article 8 (15 Jun 2017)

Syahrivar, J. (2010). Revolutionizing Indonesian Higher Education Paradigm. The President Post.

Article 9 (15 Jun 2017)

Syahrivar, J. (2010). Your Academic Qualifications Determine Your Success in Life. Cikarang Post.

Article 10 (15 Jun 2017)

Syahrivar, J. (2010). Boost Your Career through Quality Educations. The President Post.

Article 11 (15 Jun 2017)

Syahrivar, J. (2010). Terminating Unemployment in Indonesia. The President Post.

Jhanghiz Syahrivar, S.E., M.M.

President University Campus, Jababeka Education Park, Jl. Ki Hajar Dewantara, Kota Jababeka, Cikarang Baru, Bekasi 17550, Indonesia.

Telephone : +62 21 8910 9762-63

Email : jhanghiz@president.ac.id