Feature


Published: 14 Sep 2021

Email marketing is a form of direct marketing as well as digital marketing that uses email to promote a business's products or services. This method is expected to help customers know about new items or offers in the future through the automated emails they receive.

Why do marketers need to use this method? Because the competition for consumer attention has never been as tight as it is today. From waking up to returning to rest, consumers are exposed to various kinds of information, entertainment, and advertisements. In the midst of marketing bombardment, the relevance of email as a way to build and maintain relationships with consumers is unwavering (id.techinasia.com).

The importance of an email is further strengthened by the results of research conducted by Radicati. How not, the number of email accounts worldwide in 2014 reached 4.1 billion. And this continues to grow 6% every year until 2018. In fact, according to Radicati, the number of email accounts in 2018 has reached 5.23 billion (merchant.id).

So, how can this kind of email marketing help marketers? Here are some great email automation tips for converting buyers into customers:

Welcome email for new subscribers. The first email automation tip that can be done is to create a welcome email for new subscribers. A welcome email is a sign you give in welcoming users who join your business for the first time

Send personalized order notifications. The next email automation tip that can be used is to send personalized order notifications. If you sell items online, you may need to send your customers a receipt, confirmation, invoice, or other type of transaction email. Through email automation, you can do this with certain triggers that you have previously defined. For example, through this email automation, you can personalize it in advance so that the message looks more personal to your subscribers.

Give rewards to loyal customers. Next, an email automation tip that can be done is to reward loyal customers. Customers are your business assets. Sometimes you may want to go a step further to thank them for their loyalty. You can do this by rewarding your loyal customers by using email automation. These rewards can be in the form of exclusive coupons, promo codes, or other offers. This is a pretty good way to make sure your loyal customers feel valued and keep them coming back to your store.

Send birthday wishes. Finally, you can send birthday wishes. Sending this kind of greeting to your new subscribers or customers is one of the best ways to entice them to come back to interact with your business, such as placing a repeat order. In addition, sending a happy birthday email will make your customers or potential customers feel remembered by you (dailysocial.id). (Ruhmaya Nida Wathoni. Illustration: vectorstcok.com)