Published: 10 Jun 2021

The collaboration between the fast food restaurant McDonald's (McD) and the South Korean K-pop group, BTS, was enthusiastically welcomed by Army. This, means Army, is worldwide name of BTS fans group. The high public interest also has an impact on the McD delivery service in several areas. Many McD branches are closed and cannot place orders through applications such as GrabFood and Gofood (money.kompas.com).

BTS Meal is a food package in the form of chicken nuggets, South Korean style McD sauce, french fries, and drinks, which was first available in Indonesia. This food package has been sold in dozens of countries since May 2020. The BTS Meal promo at McD gets a thumbs up in the midst of difficult restaurant sales during the Covid-19 pandemic. According to the Indonesian Hotel and Restaurant Association (PHRI), because of pandemic, thousands of restaurant outlets were closed due to lack of visitors. However, the high interest in buying BTS Meal McD is proof of a successful sales trick by the restaurant.

It is undeniable that there are many customers still have money, but it is not in circulation. During a pandemic, people are better off saving just in case things get worse. The challenge, then, is how restaurants get creative to drive this changing demand growth. BTS Meal McD is proven to be smart because it is able to make demand switches directly

Nowadays people prefer to buy products from friends or relatives around them. This cannot be separated from the number of food sellers who have just started their business during the Covid-19 pandemic. However, McD can change that by attracting more people into consumers.

Reporting from Forbes, McD strategy through collaboration with BTS is projected to generate profits of up to billions of rupiah. This is reflected in the collaboration between McD and several well-known public figures that has previously been done. BTS is known to have a fairly large fan base, as can be seen from their number of followers on Twitter which reaches 34.5 million. BTS itself is one of the most expensive paid groups in the world (forbes.com). (Ruhmaya Nida Wathoni. Illustration: allkpop.com)