Actual

What's happening in PresUniv


Published: 15 Aug 2019

Each village has its own characteristics and economic potential. To that end, President University collaborates with the Central Java Provincial Government to improve the economy of the people in the three villages in the province.

"We saw a potential that can be developed. Together with the team, we developed a grand design to make businesses in these villages move forward and improve the lives quality of their citizens," said Director of President Research Center Prof. Dr. Ir. Sony Heru Priyanto, M.M.

In realizing this collaboration, a team from President University visited the three villages recently. The team consists of the Director of the President of Research Center Prof. Dr. Ir. Sony Heru Priyanto, M.M, Agus Sofian Eka Hidayat, S.Pd., M.Ed., M.Sc, Richard Kuhon, B.Sc., S.Pd., M.A., Dr. Ir. Yunita Ismail Masjud, M.Sc., Donald Samuel Slamet Santosa, S.Pd., MM. M.Pd, Dindin Dimyati, S. Sos., MM., and Director of Development Center President Ir. J. Budhi Susetiyo.

The first village visited by the President University team was the Penadararan Village in Grobogan District. On that occasion, the team saw the potential for spiritual tourism for Catholics in the village with two springs for prayer, one for men and one for women.

Prayer facilities and spiritual tourism in this place have not been developed to the maximum. For this reason, with the help of the regional government and the President University team, the village is expected to be able to improve the facilities and carry out promotions well.

"In Penadaran Village, we held journalism classes. We teach them how to use social media to promote their village tourism potential. I taught them how to write a short caption for promotional needs and Mr. Dindin taught them photography using mobile phones," explained J. Budhi Susetiyo.

Besides Penadaran Village, the village visited by the President University team was Banyusidi Village in Magelang, Central Java. Unlike the previous village which had spiritual tourism potential, this village had the potential to develop beetroot tourism. The President University team called this village the future beetroot tourism village.

Banyusidi Village people mostly work as farmers with beetroots as the main commodity. At present, they have developed beetroot products in the form of syrup and chips from their leaves. However, the processing method is still very traditional and the distribution system is still limited.

Here, the President University team also helped the community to be able to develop a distribution system so that their products can be recognized by more people. In addition, the team tried to provide several alternatives to create more beetroot product variants.

President University also visited a village in Boyolali Regency, Central Java. In this village, the President University team created a supply chain concept to manage the management of agricultural products, from extracting raw materials to ready- to-be-marketed products. The crops produced in this village are rice, chili, eggs, and chicken meat.

During the visit, the President University team also signed a memorandum of understanding with the three villages. The scope of cooperation in this memorandum of understanding is assistance in improving product quality, sales & marketing, developing distribution networks, and making business projections.

"This is only the first step, of course, the journey is still long. However, with the consistency and great enthusiasm between the villagers and the team, I am sure their business products and tourism potential will be better known and give them prosperity," said J. Budhi Susetiyo.

This activity was also done by a team of which most of the members were lecturers as part of community service activities.

"In addition to fulfilling a lecturer's obligation to undertake tridarma perguruan tinggi, it is satisfaction when I can share my knowledge with the public. Especially seeing their enthusiasm, I am more enthusiastic to help them develop their village business," closed Dindin Dimyatin who is the Head of Communication Study Program at President University. (SL/MF)

 


 

PRESIDENT UNIVERSITY BERDAYAKAN EKONOMI DESA DI JAWA TENGAH

Setiap desa memiliki karakteristik dan potensi ekonomi tersendirui. Untuk itu, President University bekerjasama dengan Pemerintah Provinsi Jawa Tengah untuk meningkatkan perekonomian masyarakat di tiga desa di provinsi itu.

“Kami melihat ada potensi desa yang bisa dikembangkan. Bersama tim, kami mengembangkan grand design untuk membuat usaha di desa-desa tersebut maju dan menyejahterakan kehidupan warganya,” ungkap Kepala President Research Center Prof. Dr. Ir. Sony Heru Priyanto, M.M.

Dalam mewujudkan kerja sama itu, tim dari President University mengunjungi tiga desa tersebut baru-baru ini. Tim itu beranggotakan Kepala President Research Center Prof. Dr. Ir. Sony Heru Priyanto, M.M, Agus Sofian Eka Hidayat, S.Pd., M.Ed., M.Sc, Richard Kuhon, B.Sc., S.Pd., M.A., Dr. Ir. Yunita Ismail Masjud, M.Si., Donald Samuel Slamet Santosa, S.Pd., MM. M.Pd, Dindin Dimyati, S.Sos., MM., serta Kepala Biro President Development Center Ir. J. Budhi Susetiyo.

Desa pertama yang dikunjungi tim President University adalah Desa Penadaran di Kabupaten Grobogan. Pada kesempatan itu, tim melihat terdapat potensi wisata rohani bagi umat Katolik di desa ini dengan dua  sendang (mata air) untuk berdoa, masing-masing untuk laki-laki dan untuk perempuan.

Fasilitas berdoa dan wisata rohani di tempat ini belum dikembangkan dengan maksimal. Untuk itu, dengan bantuan pemerintah daerah dan tim President University, desa ini diharapkan dapat membenahi fasilitas serta melakukan promosi dengan baik.

“Di Desa Penadaran, kami mengadakan kelas jurnalistik. Kami mengajari mereka bagaimana cara menggunakan sosial media untuk mempromosikan potensi wisata desa mereka. Saya mengajarkan menulis caption singkat untuk kebutuhan promosi dan  Pak Dindin mengajari mereka fotografi menggunakan handphone,” jelas J. Budhi Susetiyo.

Selain Desa Penadaran, desa yang juga dikunjungi tim President University adalah Desa Banyusidi di Magelang, Jawa Tengah. Berbeda dengan desa sebelumnya yang memiliki potensi wisata rohani, desa ini memiliki potensi untuk mengembangkan wisata bit. Oleh tim President University, desa ini disebut sebagai desa wisata bit masa depan.

Masyarakat Desa Banyusidi sebagian besar bekerja sebagai petani dengan tanaman bit sebagai komoditas yang utama. Saat ini, mereka telah mengembangkan produk turunan dari buah bit berupa sirup dan keripik dari daunnya. Akan tetapi, metode pengolahannya masih sangat tradisional dan sistem distribusinya masih terbatas.

Di sini, Tim President University juga membantu masyarakat untuk dapat mengembangkan sistem distribusi sehingga produk-produk mereka dapat dikenal lebih banyak orang lagi. Selain itu, tim berusaha memberikan alternatif pengelolaan buah bit sehingga tercipta lebih banyak lagi varian hasil olahan buah bit.

President University juga mengunjungi sebuah desa di Kabupaten Boyolali, Jawa Tengah. Di desa ini tim President University membuat supply chain untuk mengatur pengelolaan hasil tani mulai dari pengambilan bahan mentah sampai menjadi bahan jadi siap dipasarkan. Adapun hasil tani di desa ini adalah padi, cabe, telur, dan daging ayam.

Selama kunjungan, tim President University juga melakukan pendandatangan nota kesepahaman dengan ketiga desa tersebut. Adapun ruang lingkup kerja sama dalam nota kesepahaman ini adalah pendampingan dalam peningkatan kualitas produk, sales&marketing, pengembangan jaringan distribusi, dan pembuatan proyeksi bisnis.

“Ini hanya langkah awal, tentu perjalanan masih panjang. Namun, dengan konsistensi dan semangat yang besar antara masyarakat desa dan tim, saya yakin produk bisnis dan potensi wisata mereka akan lebih dikenal dan menyejahterakan mereka,” ujar J. Budhi Susetiyo.

Kegiatan ini juga dilakukan tim yang sebagian besar anggotanya adalah dosen sebagai bagian dari kegiatan pengabdian kepada masyarakat.

“Selain memenuhi kewajiban seorang dosen untuk melakukan tridarma perguruan tinggi, menjadi kepuasan tersendiri saat saya bisa membagikan ilmu yang saya punya kepada masyarakat. Terlebih melihat antusias mereka, saya makin semangat untuk membantu mereka mengembangkan usaha desa mereka,” ujar Dindin Dimyatin yang Kepala Program Studi Ilmu Komunikasi President University. (SL/MF)