What's happening in PresUniv
A career as a UI/UX may be familiar among young jobseekers because almost every company in the digital business needs a UI/UX (User Interface/User Experience) role. Even so, many don't know what UI/UX is and how it functions in a company. To answer this question, Qlue Smart City, together with President University (PresUniv), held a webinar "Product Design: The Roles of UI/UX in Product Development" with Hana Clarinda, Product Designer UX, Gojek, Wednesday (3/11).
Hana, who graduated from the University of Indonesia with a degree in architecture, shared that she worked for 2.5 years as a UX designer. According to him, UX is not visible but can be felt when used (experiences). A career in UX requires creative skills, systematic thinking (user research, research analysis, design creativity, execution). Meanwhile, UI careers require critical & creative thinking, building an identity that can make customers remember the product/brand, and providing designs according to the company's branding.
The implementation of UI/UX must combine elements of technology, design, and business. A UI/UX is also required always to be innovative to solve user problems and maintain their loyalty. "A UI/UX person must design a website/application based on user experience because, in the future, the resulting product is expected to make it easier for users to access it," said Hana. For those who want a career in UI/UX, Hana advised, "Don't rely on the result, but rather on the process, such as user experience, user movement, architectural information, framework, usability test reports, as well as style combinations." (Lita Gabriella, PR team. Photo: Lita).
