Published: 11 Sep 2020

President University held another President University Webinar Series: Business Insights on Saturday, 5 September 2020. With the theme "Experimental Design as an Evolving Research Method for Business Studies", the seventh edition of this webinar series, discussed experimental design as a research method that widely used in business studies.

In the first session, Prof. Dr. Liche Seniati, M.Si., a Professor of Psychology at the Faculty of Psychology, University of Indonesia presented a material entitled "Experimental Design: An Evolving Methodology with Broad Multi-Discipline Applications". With 28 years of experience in teaching experimental design, Prof. Seniati explained the basics of experimental design theory and its application in multi-disciplinary research.

Meanwhile, in the second session, Dr. Ir. Chairy, S.E., M.M., a lecturer at the Business Faculty of President University, explained the experimental design application in the real world, including in the context of business and management. With the title "Experimental Design: Applications in Business and Management Research", Dr. Chairy explained the application of experimental design in various management and business disciplines, such as organizational behavior, taxation, human resources management, and marketing.

Approximately 700 participants consisting of lecturers and students register in this webinar with an almost equal percentage of lecturers and students. President University hopes that this webinar can be an inspiration for students from undergraduate and postgraduate programs in composing their thesis, thesis, or dissertation. (SL)

 


 

President University Webinar Series: Desain Eksperimental sebagai Metode Penelitian yang Berkembang untuk Studi Bisnis

 

President University kembali mengadakan President University Webinar Series: Business Insights pada Sabtu, 5 September 2020. Dalam webinar yang ketujuh ini, President University mengangkat tema “Experimental Design as an Evolving Research Method for Business Studies” dan membahas experimental design sebagai salah satu metode penelitian yang digunakan dalam studi bisnis. 

Pada sesi yang pertama, Prof. Dr. Liche Seniati, M.Si. Guru Besar Ilmu Psikologi di Fakultas Psikologi Universitas Indonesia membawakan materi bertajuk “Experimental Design: An Evolving Methodology with Broad Multi-Discipline Applications”. Dengan pengalaman 28 tahun mengajar experimental design, Prof. Seniati menjelaskan dasar-dasar experimental design dan penerapannya dalam penelitian multi-disiplin.

Sementara itu, pada sesi yang kedua, Dr. Ir. Chairy, S.E., M.M., dosen Fakultas Bisnis President University menjelaskan lebih detail aplikasi experimental design di dunia nyata, termasuk dalam konteks bisnis dan manajemen. Dengan judul “Experimental Design: Applications in Business and Management Research”, Dr. Chairy menjelaskan penerapan experimental design di berbagai disiplin manajemen dan bisnis, seperti organizational behavior, taxation, human resources management, dan marketing.

Kurang lebih 700 peserta yang terdiri atas dosen dan mahasiswa mendaftar dalam webinar ini dengan presentase dosen dan mahasiswa yang hampir seimbang. President University berharap sesi dari webinar ini dapat menjadi inspirasi bagi para mahasiswa dari program sarjana dan pascasarjana dalam pengerjaan skripsi, tesis, atau disertasinya. (SL)