Published: 05 Jun 2023

Alfito Yuro Yudistiro, a student of the 2021 Management Study Program, Faculty of Business, President University (Presuniv), made it into the top 5 finalists in the Food and Beverage (FNB) category of the Digital Creative Entrepreneur (DCE) 2.0 program organized by Telkomsel on October 31, 2022, to May 17, 2023. DCE 2.0 is a Corporate Social Responsibility (CSR) program that aims to be a solution and incubation platform for Indonesian creative entrepreneurs who adopt digital transformation by utilizing local e-commerce ecosystems and infrastructure.

Fito introduces his innovative business called Tococo Chips, a modern snack made from original Banyumas coconut. Tococo Chips has the advantage of not containing MSG and preservatives. Apart from providing healthy snack alternatives to the community, this business also positively impacts the surrounding social environment. Fito processes the main ingredient of coconut from his business by involving local farmers in Banyumas and empowering local homemakers as workers.

Fito also shared his experiences while participating in the DCE 2.0 program. "Through this program, my business can be improved through valuable learning in managing finances, marketing, and operations from experts in this program. The hope is that other young generations can also participate, innovate, and advance MSMEs in Indonesia," said Fito. This program helps Fito build relationships with MSMEs (Micro et al.) throughout Indonesia, study business ecosystems, and utilize applications that facilitate online marketing. (Keren Gracelie, PR Team. Photo: Doc. PR)