The Visual Communication Design Study Program (VCD), President University (PresUniv), held an exhibition displaying the creations of its students, Tuesday (26/7). This exhibition aimed to provide students with experience and insight on how to exhibit and present their work in a public forum. The students work was produced over one semester. The exhibition, featured works from 27 students and was the final project for students taking the Identity Design Course.
Identity Design Course, or what is known as visual branding, is a course that provides students with understanding and skills on how to develop new brands or how to rebrand products, services, and corporations. The course teaches the students how to conduct brand audits, brand building, brand communication, and brand activation. In this their final project, students undertook a real world case study project , rebranding a Micro, Small and Medium Enterprises (MSMEs).
Why MSMEs? Said Rinaldi Aditya Gratama, S.Ds., MBA, VCD Study Program lecturer at PresUniv, MSMEs are one of the pillars of the Indonesian economy. "Hopefully, students can help MSMEs in Indonesia through the projects they produced. Indirectly, students also help in growing the Indonesian economy," he said. Rinaldi also said that this exhibition teaches students not only to be able to design, but also to be able to communicate their ideas or concepts to the public, both verbally and visually. (Gilang Suryanata, PR team. Photo: Gilang)