The Content Creator profession is increasingly in demand due to the rapid development of social media. To support the development of millennial and Gen Z groups in Indonesia, President University (PresUniv) held the Indonesia Content Creator Conference (ICCC) 2022. A total of 10 content creators attended and shared experiences, Saturday (18/6). They were Arfiana Maulina, Deris Nagara, Calista Fahira, Angelyna Victoria, Achintya Nilsen, Khalisha Cantara, Zhafira Aqyla, Tatjana Syafira, Zahid Ibrahim, and Olivina Maskan.
This time, Xaviera Putri shared her experience of being active as a content creator on YouTube. Xaviera is currently studying at the Korea Advanced Institute of Science and Technology (KAIST), South Korea. She said that it all started with her hobby of recording every moment with her cell phone camera. Then came the Covid-19 pandemic. “During the first year at KAIST, lectures were conducted online due to the pandemic. While in the room and feeling bored, I idly checked my cellphone. There I found old videos from high school, which happened to be in Korea too. So, I made a video from it," she said about her first video on YouTube entitled Daily Life at Korean High School. Xaviera admitted that before uploading her first video, she was worried. She said, “Will anyone watch my video? What if it's not fun?" At first, there were quite a few who watched Xaviera's videos. Only 50-100 audience. However, a month later the video that she uploaded on Youtube was crowded with viewers. Since then, said Xaviera, she began to diligently create content.
The same thing was conveyed by another content creator, Zahid Ibrahim. "Usually the first 50 videos are not very good," he said. According to Zahid, this is a natural thing, because most people who are successful on YouTube on average need hundreds of videos to reach the 100,000 viewer mark, so that they can finally make YouTube their career. So, he suggested that beginner content creators should not think too much about the number of viewers. If the viewers number are high at beginning consider it a bonus. If the numbers are not much, then that's okay. "This will help motivate us to continue making videos. ." Zahid then explained what to do next if the content produced had started to develop. (Silvia Desi Betrice, PR team. Photo: Doc. ICCC)