Assoc. Prof. Dr. Dra. Genoveva, M.M., Head of Management Study Program, President University (PresUniv), was successfully selected as the Best Paper in the Call for Papers of the ISEI Congress XXI & National Seminar 2021. This congress raised the theme of Peran ISEI dalam Penguatan Sinergi untuk Mengakselerasi Pemulihan Ekonomi Nasional di Era Digital. Genoveva picked the topic of Empowering MSMEs and Cooperatives with the article’s title The Sustainability of Women'S Smes During the COVID-19 Pandemic. This article was then presented online at the ISEI Call for Paper, Tuesday (31/8).
In her article, Genoveva discusses women entrepreneurs who are experiencing much pressure due to the pandemic. She said she chose the title of this article because when giving webinars to MSMEs, which were attended mainly by women, they complained a lot about work-life balance problems. “This is because as women, while doing business, they are also taking care of the children and the house. So, the variables I chose were related to the problems faced today and from my previous research in 2018-2020, which was also about women entrepreneurs," she explained.
Through this article, Genoveva hopes that her research can be implemented by providing more training and workshops, especially related to digital business, to improve MSME skills, especially women. Genoveva said she was proud that her article was selected as one of the Best Paper. As an appreciation, Genoveva deserved to get an incentive of IDR 5,000,000. Not only that but this article will also be published in a journal managed by ISEI, namely the Indonesian Economic Journal (JEI). (Silvia Desi Betrice, PR team. Photo: Genoveva)