Retail Business
1. BUSINESS MATHEMATICS AND STATICTICS
The course will firstly introduce students on the practical knowledge of Mathematics on finance, continued with explaining basic knowledge such as the application of theory of interest, simple discount, amortization, and sinking fund. The course will later on discuss the nature and role of Statistics in Business. It will cover both descriptive and inferential statistics, and how these tools are used to make decisions that affect business operations. Selected topics will cover frequency distribution, measures of central tendency, standard of deviation, hypothesis testing, and Analysis of Variance (ANOVA).
2. FINANCIAL MANAGEMENT
The subject discusses decision making-processes and financial management application, accounting information usages to analyze company performance, financial planning and normal asset management and normal company debt.
3. FINANCIAL STATEMENT ANALYSIS
The course will examine in great detail financial statements from many types of companies. Through interactive discussions, students will be expected to possess not only capabilities to analyze financial statements, but also to possess critical and analytical thinking about the business entity.
4. HUMAN RESOURCE MANAGEMENT
The course introduces students to HRM practices to become successful HRM professionals, and be able to manage human resources management effectively. The course will also emphasize how HRM practices can and should contribute to business goals and help to improve product and services quality and effectiveness. The relationship of the basic functions of the course to HR practices will be examined throughout the course.
5. MANAGEMENT ACCOUNTING
The course will firstly provide detail knowledge of cost accounting function, aimed to help management in planning and controlling the company activities. Soon after learning cost analysis, students are expected to understand budgetary and its arrangements, standardized costs for raw materials and man powers, variance analysis, cost, volume, profit analysis, and variable cost.
6. MARKETING MANAGEMENT
The course will firstly introduce students with the basic marketing management principles and terminologies, such as market area, market penetration, marketplace, market potential, market price, market profile, market segmentation, market share, market value, including the controversial idea of markup. Students will then learn basic strategies and models applied in this field. The course will guide students to examine the importance of factors and decisions, and their relevance to the ideas of product, prices, place, and promoting. The course will pay attention on the way marketing management oversees all aspects of company’s products, and to whom all personnel or departments responsible.
7. PRINCIPLES OF ACCOUNTING
The course will firstly introduce students with basic Accounting ideas such as concepts, assumptions, problems, standards, principles and practices, which will help students to produce financial report. The course will then encourage students to understand accounting behaviors in dealing with permanent assets, liabilities, partnerships, and corporations.
8. PRODUCTION AND OPERATION MANAGEMENT
The course is designed to provide knowledge on the principles and concepts of production and operation management, such as General Management, Cost Accounting, Marketing, Industrial Engineering, and Statistics. The course will focus on the manufacturing and service management.
9. STRATEGIC MANAGEMENT
The course will firstly discuss the nature, function and significance of business policy and strategy, continued with developing the knowledge and skills related to the analysis, formulation and implementation of business policy and strategy. The course will encourage students to examine traditional and contemporary cases, and to correlate elements of business and management, especially in understanding their interrelationship, interdependency, and operational significance.
CONCENTRATION COURSES: RETAIL BUSINESS
1. BUYING AND MERCHANDISE MANAGEMENT
The course will begin with a foundation, on the importance for retailer to offer the right merchandise at the right place and at the right time, in accordance to the company’s financial goals. The course will then examine the assumptions behind the retailer in dealing with the merchandise and services, and the processes leading to their decisions in buying. Students will be challenged to understand the complications faced by the small and large retailers prior to deciding thousands of individual items from hundreds of vendors, involving different kind of prices and qualities. At the end of the course, students are expected to believe, that the buying process should be organized in a systematic and orderly way.
2. INTEGRATED RETAIL MARKETING COMMUNICATION
The course will firstly explain the importance of decision making process in developing and implementing a communication program, and the way it can produce both long-term and short-term effects on the retail business. The course will specifically answer the foundations behind the appealing brand images, customers’ attraction to stores and internet sites, as well as reasons which encouraged customers to buy specific merchandise. This course will then discuss efforts to develop customer loyalty, and translate the progress into a strategic advantage. The course will permit the students to understand the importance of Brand Image in bridging the Retailer-Customer Relationship Management.
3. PRINCIPLES OF RETAIL BUSINESS
The course will firstly challenge the students’ awareness on the availability of retail business in the history of their life. Then the course will explain the basic concepts in retail business and retail management, such as the world of retailing, retailing strategy, merchandise management, and store management. Systematically, students are expected to understand the philosophy behind the process of marketing of goods in small quantities directly to the consumers, and its gradual evolves into a globally high tech business.
4. RETAIL BUSINESS SEMINAR
This course will discuss the state of the art topics in the area of Retail Business, and aimed to provide a deeper analysis on various issues which can incorporate several courses at the same time. The students will have the prerogative in managing this seminar on a bi-weekly basis, and are encouraged to invite guest speakers from both inside and outside the university.
5. RETAIL CATEGORY MANAGEMENT
The course will firstly introduce the ideas surrounding Category Management, such as promotions, new products, re-vamped planogram, and point of sale advertising. Students will be encouraged to understand the meaning of added value, in the eyes of the retailers and the shoppers. The course will then provide case studies, comparing different kind of brands, whereas the promotion of one brand is capable of reducing the sales of its competitors. In greater detail, the course will answer the reasons which lead to no net gain for the retailers. At the end of the course, students are expected to understand the reasons behind the retailers’ success in applying this Category Management.
6. RETAIL MANAGEMENT INFORMATION SYSTEM
The course will firstly challenge the students’ awareness on the availability of retail business in the history of their life. Then the course will explain the basic concepts in retail business and retail management, such as the world of retailing, retailing strategy, merchandise management, and store management. Systematically, students are expected to understand the philosophy behind the process of marketing of goods in small quantities directly to the consumers, and its gradual evolves into a globally high tech business.
7. RETAIL OPERATIONThe course will firstly discuss the basic ideas surrounding retail strategy, target market segment, retail format, and sustainable competitive advantage. The course will then compares retail operation with other business operation, and examine the intensity of retail competition, due to the emergence of new formats and technology. Further more, the course will explore the ongoing shift in customer needs, which have forced retailers to devote more attention to long-term strategic thinking, as well as reconsidering their practices and strategies