Public Relations
1. PUBLIC SPEAKING
This course covers the theory and practices of effective public speaking. It will include topicsin informative, persuasive, and occasional speaking and how to apply them in a given andreal situation. Theories and practical knowledge of written and oral presentation in a publicrelations setting will be discussed. Individual work will be assessed through essay writing,while group/team work will be assessed through oral presentations. Students are requiredto have basic skills in presentation software.
2. INTERPERSONAL COMMUNICATION
The course is a discussion on the essentials and philosophical basis of humanrelationship and their applications to the efficient and effective interpersonalcommunication process
3. PHOTOGRAPHY FOR COMMUNICATIONS
This course is designed to provide the student with the basic knowledge in usingphotography as one means of visual communication. Students will learn to use photographyequipment through operation, handling methods, and care. Students are required to usea manual camera and/or digital camera. Background and skills in photo editing softwareis also essential.
4. INTEGRATED MARKETING COMMUNICATIONS
This course focuses on advertisement, newsletter, brochures, and posters. Students takingthe course will learn the concepts and develop skills through planning, analyzing, executing,and evaluating.
5. MEDIA PLANNING
The subject introduces the principles and practices of advertising media planning andthe process of evaluating and selecting advertising media and/or media buying to meetspecific strategic marketing goals. The series of decision involved in delivering thepromotional message to the prospective purchasers and/or users of the product orbrand are examined.
6. ADVANCED PUBLIC RELATIONS
This course is a simulation of a typical Public Relations profession to give a hands-onexperience in the preparation, implementation, and presentation of a public relations campaignproposal. After finishing the program, the students become familiar with the techniques ofobjective setting, evaluation, and strategy selection.
7. NEWS INVESTIGATIVE REPORTING
This course is to introduce and discuss the notion, types, classification, evaluation, andselection of news and reports as well as the methods for delivering them through differentand specific media
8. ADVERTISING RESEARCH
This course will provide the students the abilities and skills to do, write, and present theadvertising research by using analyze communication, PR and Advertising phenomena ofscientific research methods.
9. MASS MEDIA RESEARCH
This course is to provide the students with the knowledge of how to utilize a research as wellas doing the research by analyzing the mass media phenomena
10. PRESENTATION TECHNIQUES & DEBATE
The course is to introduce students to the basic principles of practical presentation withreasoning and to provide students with the abilities to construct and improve one's ownarguments as well as the abilities to analyze other people arguments. Students are to preparepresentation speeches argumentatively with emphasis on anticipating and addressing thealternative perspectives held by members of critical, well-informed audiences.This course will provide the students the abilities and skills to do, write, and present the scientificresearch by using analyze communication phenomena of scientific qualitative research methods.
11. CRISIS COMMUNICATION
This course will introduce and provide the students as the public relations profession thatis designated to protect and defend an individual, company, or organization facing a publicchallenge to its reputation. These challenges may come in the form of an investigation froma government agency, a criminal allegation, a media inquiry, a shareholders lawsuit, a violationof environmental regulations, or any of a number of other scenarios involving the legal,ethical, or financing standing of the entity. Effectively responding to the challenges of a crisisrequires more than the typical skills of the public relations professionals, requiring insteadexperience at the highest levels of the field, such as investigative reporting, politics, the WhiteHouse and Istana Negara RI
12. PUBLIC RELATIONS MANAGEMENT (4th semester, 3 units)
The course recognizes the crucial role of communication in a modern organization, especiallymanagement of Public Relations. It integrates theories, concepts, paradigms and researchrelated communications, organizations and leaderships within modern organization. Itaddresses issues on communication at the different organizational or institutional levels.This course discusses a variety of problems in public relations and to find solutions frommanagerial point of view.
13. INVESTIGATIVE REPORTING (6th semester, 3 units)
This course is to introduce and discuss the notion, types, classification, evaluation, andselection of news and reports as well as the methods for delivering them through differentand specific media