Marketing
1. ORGANIZATIONAL BEHAVIOR
This course presents the study of factors that either influence or are influenced by peopleat work. Focuses on macro factors such as organizational structure, technology andenvironment; group factors such as group dynamics, leadership, conflict, change anddecision making; and individual factors such as personality, attitudes, perception, motivation,and job satisfaction.
2. SERVICE MANAGEMENT
This course will focus on and explore areas such as: Why traditional management theoriesdo not fit today's hospitality industry, how a company's service strategy relates to guests'perceptions of value and critical moments of truth and why team building is a high priorityfor many hospitality organizations.
3. MANAGEMENT INFORMATION SYSTEM (MIS)
This course is designed to help students learn how to manage and use informationtechnologies to revitalize business processes, improve business decision making and againcompetitive advantage.
4. CULTURAL DIVERSITY
HR manager in a diverse organization must learn to embrace differences in employees'gender, race, sexuality, age, and religion. Students' complex issues of managing a diverseworkforce as well as prepare them to enter an increasingly broad workplace where diversitymust not be accepted, but also understood.
5. CAREER MANAGEMENT
This course not only introduces students to the basics of career management but also tostrategies for effective career management implementation. In addition, the course willalso deal on techniques to align the needs of the individual with the goals of the organization.Some of the topics to be covered are: career decision making, trends on career managementpractices, assessment strategies, and others.
6. MANAGING CHANGE
The course provides insights on how organization change and how each member can bea proactive participant in the many changes occurring in organization today. It acquaintsstudents on the difficulty and pitfalls of change and provides successful paths for significantchange in complex organization. Specifically, the course will discuss why change is needed,types of changes, and how to implement them.
7. QUANTITATIVE ANALYSIS OF BUSINESS
The course focuses on the application of the different mathematical models use in decisionmaking. These models are commonly applied in a variety of complex problems not onlyin business, but also in government, health care, education, and many other areas. Amongthe topics covered are: decision analysis, regression models, forecasting, inventory controlmodels, linear programming, project management, and others.
8. INTERPERSONAL SKILLS
This course introduces students to the dynamics and characteristics of interpersonalcommunications. Students will explore their own communication practices and improvetheir skills in verbal and nonverbal communication, perception and active listening. Theywill assess and interpret client needs, learn strategies for resolving conflict and participateas team members.
9. BUSINESS SIMULATION
This course is designed to provide the application of complex business simulation. Therewill be mock up business settings and data simulation to practice how to compete in anindustry.
MARKETING COURSES
1. SALES AND RETAIL MANAGEMENT
This course introduces students to the many facets retailing such as retail strategy,understanding customers, selection of retail location, developing retail information systemand supply management. Apart from retailing, this unit also deals with merchandisingmanagement and store management.
2. CONSUMER BEHAVIOR
This course introduces students to the basic consumer behavior. It discusses the externalenvironmental factors and internal psychological factors that affect the consumer decisionmaking process. It also examines the effects of consumer behavior on a firm's marketingstrategy formulation.
3. ADVERTISING AND IMC
This course provides students with a comprehensive understanding of advertising. It coversall aspect of advertising such as creative strategy, media planning, support media and evaluationof advertising campaign. It also provides a brief overview of the other promotional mix.
4. E-Marketing
This course provides students with an understanding of marketing on the internet. It Highlightshow internet marketing can be integrated with traditional marketing and creating effectivemarketing strategis on the internet.
5. INTERNATIONAL MARKETING
This course provides the reader with an understanding to the challenges and controversiesfacing international making. It introduces the readers to the global trade, economic, socialand cultural environment. It also deals with assessing global marketing opportunities anddeveloping effective international marketing strategies.
6. NEW PRODUCT PLANNING AND DEVELOPMENT
This course provides a comprehensive approach o the process of new product developmentand managing the product. It provides a detailed explanation on each stage of the developmentprocess, the tools to be used and issues facing new product development. The strategiesfor new product management strategies are also discussed.Prerequisites: Principles of Marketing
7. MARKETING RESEARCH
This course is design to equip students with the range of marketing research techniques andprocedure that can be utilized for gathering of information for marketing decision making.