Vision


To be a Visual Communication Design(VCD) major which can create a designer that capable to lead others, have a global thinking, understand the concept of multiculturalism, has an entrepreneurial spirit, capable to explore Indonesian visual culture and able to adapt with new visual communication media

Mission


  1. Organize the 3 main values of high education (Tridharma) based on good management system so can be the best VCD major whether in national or international scope.
  2. Create a competitive curriculum so can create qualified learning process and fulfill the demands of creative industry needs based on the graphic designer government standard (SKKNI).
  3. Create a VCD graduate that has a lot of knowledge whether theoretically and practical, and can develop as a leader that can serve others, has great management skills, has critical thinking, mature, creative, inclusive, and able to adapt with new technology media.
  4. Organize learning process that exploring Indonesians visual culture, documenting the culture in form of student artworks and publish it.
  5. Creating research and social projects that sustain and useful for others by using our resources effectively
  6. Increasing partnership with other public or private institutions whether in international or national scale to create mutual advantages for VCD accreditation.

About the Study Program


Visual Communication Design (VCD) is one of specialization of design field that learns about the concept of communication and creative expression, techniques, and media by using visual elements to deliver the informative, communicative and effective message that serves a certain purpose ( informative or persuasive purposes to affect the behavior of the user).

Visual communication design has 3 purposes:

  1. VCD for information purpose, the examples are signed system, pictogram, icons to more complex design such as infographic, ambient media, environmental graphics (unique promotion media that integrated with the environment, not only artistic but eco-friendly also)
  2. VCD for identity purpose, the example is Logo and its application, Brands, and packaging design.
  3. VCD for persuasion purpose, the examples are brochure, poster, banner, and can be applied to more complex design such as advertising, social media, and holograms.

There are 4 (four) benefits of VCD of President University:

  1. VCD of President University has integrated curriculum that combined arts, media, communication, and technology that keep updating following the world trends
  2. VCD of President University using estethics standard and creative management that also used in world-class art and design college
  3. The main goals of VCD curriculum are professionalism, where the graduates will have specific competency in 3  concentration: graphic design, multimedia, and entrepreneurship.
  4. The graduates of VCD of President University, not only have professional attitudes but also, good leadership, entrepreneurial spirit, and fluent in English.

Purpose of VCD Study Program :

  1. Create qualified VCD learning process, supported by professional lecturers with fun and inspirative academic atmosphere,  with a curriculum that suitable with the development of industry world whether in national or international scale.
  2. Creating applicative and creative VCD research that can be useful for other people and Indonesia, so we can give a contribution to solve problems that our country faced
  3. Creating social projects that has connection with the VCD field, so we can built connection between social aspects and industry or market demands.

Professional Outcomess


Visual Communication Design (VCD) is one of specialization of design field that learns about the concept of communication and creative expression, techniques, and media by using visual elements to deliver the informative, communicative and effective message that serves a certain purpose ( informative or persuasive purposes to affect the behavior of the user).

Visual communication design has 3 purposes:

  1. VCD for information purpose, the examples are signed system, pictogram, icons to more complex design such as infographic, ambient media, environmental graphics (unique promotion media that integrated with the environment, not only artistic but eco-friendly also)
  2. VCD for identity purpose, the example is Logo and its application, Brands, and packaging design.
  3. VCD for persuasion purpose, the examples are brochure, poster, banner, and can be applied to more complex design such as advertising, social media, and holograms.

There are 4 (four) benefits of VCD of President University:

  1. VCD of President University has integrated curriculum that combined arts, media, communication, and technology that keep updating following the world trends
  2. VCD of President University using estethics standard and creative management that also used in world-class art and design college
  3. The main goals of VCD curriculum are professionalism, where the graduates will have specific competency in 3  concentration: graphic design, multimedia, and entrepreneurship.
  4. The graduates of VCD of President University, not only have professional attitudes but also, good leadership, entrepreneurial spirit, and fluent in English.

Purpose of VCD Study Program :

  1. Create qualified VCD learning process, supported by professional lecturers with fun and inspirative academic atmosphere,  with a curriculum that suitable with the development of industry world whether in national or international scale.
  2. Creating applicative and creative VCD research that can be useful for other people and Indonesia, so we can give a contribution to solve problems that our country faced
  3. Creating social projects that has connection with the VCD field, so we can built connection between social aspects and industry or market demands.

  1. Entrepreneurship concentration: owner and build a creative business.
  2. Graphic design concentration: graphic designer (that have ability to create a layout, book cover, poster, brochure, logo, infographic), illustrator, comic authors, packaging, sign system designer, art director, creative consultant.
  3. Multimedia concentration: web designer, 2d/3d animator, game designer, ui/ux designer, ads director

The graduates of President University also have concentration competency that can be chosen by the graduates:

  1. Has the right skills to meet the creative industry needs, because the curriculum developed according to the graphic designer ability standard from the government (SKKNI).
  2. Entrepreneur concentration: the graduates will have the ability to create creative business and how to manage the business because the graduates will also equip with leadership abilities so they can manages their employee.
  3. Graphic design concentration: the graduates will havethe ability to design and understand all of the techniques and printing media. The graduates also capable to  do the static design process,  starting from creating the concept and end with design execution, thus graduates will work well in advertising or publishing industry.
  4. Multimedia concentration: the graduates will have the ability to create artworks and understand different dynamics design media, such as movies, animation, ui/ux and any other media that come with the development of technology. The graduates can work in studio or production house.

  • Fransiska Rachel, S.Sn., M.Ds (Head of Study Program)
  • Remandhia Mulcki, S.Sn., M.Ds. 
  • Njoo Dewi, S.Ds., M.A. 
  • Zita Nadia, S.Ds, M.Ds
  • Drs. Hermanto Laksana, M.Ikom
  • Haulia Afriani, M.Ds.

Programme Leader


Fransiska Rachel, S.Sn., M.Ds