My expertise in teaching is Operations Management, Management Information System and Retail Management. I also teach Mathematics for Business, Statistics and Business Research Methods to Bachelor students. My research areas are in retail, hospitality and tourism, wealth management, and entrepreneurship. Apart from being a lecturer and researcher, I am holding a position as Head of Business Administration School from 2016-2020.
I am working on a research for Tourism for the Municipality government of Bandung and on several research projects on Retail and Hospitality and Tourism Management with the University. I did a Project on TanjungabalaiMaju 2020 (Tanjungbalai towards 2020) for the the Municipality government of Tanjungabalai in 2007.
2017 The Relationship between Hotel Rating and Customer outcomes and it’s implication towards Revisit Intention. Center for Innovation, Entrepreneurship, and Leadership (CIEL SBM ITB), 9.
2017 The Influence of Retail Marketing Mix towards Consumer Buying Decision. International Conference on Family Business and Entrepreneurship, 1.
2017 The Influence of Literacy towards Financial Behavior and Its Implication on Financial Decision: A Survey of President University Student in Cikarang-Bekasi. FIRM: Journal of Management Studies 2 (1), 14-23.
2016 Consumers' Perception towards Private Label and Its Implication on Repurchase Intention: A Case of Giant's Customers in Cikarang, Indonesia. International Journal of Managerial Studies and Research (IJMSR) 4 (5), 1-6.
2016 Customers' Perception of Perceived Website Service Quality and Its Implication on e-loyalty. Conducting Interdiciplinary Research, 58.
2016 The Influence of Product Knowledge, Product Usability and Price toward Customer Preferences: A Case of Samsung Smartphone Users in President University. FIRM: Journal of Management Studies 1 (2), 141-154.
2015 The Influence of Retail Service Quality Towards Loyalty: A Survey at Pt Santafi Travel's Customers in Cikarang. Jurnal Hospitaliti Dan Pariwisata 2 (2).
2015 The impact of service quality, facility, price, emotional factor and location on customer satisfaction and loyalty at the 3-star hotels in Bekasi. Buletin Studi Ekonomi. 20 (1), 51-58.
2014 Customer Loyalty and the impacts of service quality: The Case of Stevie G Bandung Hotel. Jurnal Hospitaliti dan Pariwisata. Jurnal Hospitality dan Pariwisata 1 (1), 34-42.
2014 The Impact of Interest Rates, Inflation, Exchange Rates and GDP on Stock Price Index of Plantation Sector: Empirical Analysis on BEI in the year of 2008-2012.
2014 Factors that Affect the entrepreneurs’ growth in Bekasi Region, Indonesia. International Journal of Scientific and Research Publications 4 (1), 288.
2014 Factors That Influence People Buying Decision On Bottled Drinking Water. 9th International Academic Conference, Istanbul, 747-755.
2014 Influence of Promotional Mix and Price on customer buying decision toward fast food sector: a survey on university students in Jabodetabek, Indonesia. International Journal of Scientific and Research Publications, Volume 4, Issue 1, January 2014.
2014 Problems that are faced by students while doing their entrepreneurship projects: A survey conducted in Business Schools in Jabodetabek. Problems that are faced by students while doing their entrepreneurship projects: A survey conducted in Business Schools in Jabodetabek. International Journal of Trade, Economics and Finance 5 (3), 244.
2014 The Revitalization of Brand Image of Low Cost Airlines in Indonesia. Jurnal Hospitality dan Pariwisata 1 (2), 164-173.
2014 Revealing the Influencing Factors toward Online Shopping Behavior: A Survey of Online Customer in Indonesia. Asia-Pacific Social Science Conference, Seoul.
2014 Financial Education, Social, and Motivation Influence Toward Personal Financial Behavior: A Survey of Undergraduate Student in Java Island. Asia-Pacific Social Science Conference, Seoul.
2013 Factors Affecting Consumer Decision Making: A survey of young-adults on imported cosmetics in Jabodetabek, Indonesia. The SIJ Transactions on Industrial, Financial & Business Management (IFBM).
2013 The Relationship between Religious Affiliations towards Consumer’s Buying Decision: a case of “Halal” Cosmetics in Indonesia. International seminar business, management, & environment: a comprehensive study in Asian economy, Bali.
2013 Students’ Willingness to Become an Entrepreneur: A Survey of Non-Business Students of President University. IOSR Journal of Business and Management 14 (2), 94-102.
2013 The Analysis Of Customer Satisfaction Towards Behavioral Intentions (A case in President Executive Club - Cikarang). World conference on hospitality, tourism and event research & international convention and expo summit, Bangkok.
2013 Penetrating Indonesian Bancassurance market: Strategic Management, PT Asuransi Cigna – Indonesia Style. Penetrating Indonesian Bancassurance market: Strategic Management, PT Asuransi Cigna – Indonesia Style, Bali. 10th Symposium Ubaya, Bali.
President University Campus, Jababeka Education Park, Jl. Ki Hajar Dewantara, Kota Jababeka, Cikarang Baru, Bekasi 17550, Indonesia.
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