Rosita has a MBA from NEOMA Business School, Université de Rouen, France. She has 15 years teaching experience, including 2 years as Head of the Management Diploma Program (UNPAR) and 5 years as a lecturer in NEOMA Business School. She also has five years experience in entrepreneurship, running own business in Bandung and France.

Her research interests would be in:

  • Financial management, including corporate finance and public finance

  • Risk management

  • General management

  • Economic development


Rosita's expertise are in finance and risk management. She also teaches the global strategy subject for the International Business (IB) major and financial management for the Business Administration (BA) majors. I am also a thesis advisor/examiner for undergraduate students, especially for finance topics.


  • MBA (Master of Business Administration), NEOMA Business School, Université de Rouen, France, graduated cum laude.

  • Undergraduate from UNPAR (Universitas Katolik Parahyangan), Bandung, Indonesia, faculty of economy, finance and accounting major.

Publication ()

  • Widjojo, R. (2006). Brand and Sponsorship Effects on Brand Equity Valuation
  • (Case Study: Renault Sponsorship in Formula 1 and the Impact on Brand Equity), MBA thesis, English version.
  • Widjojo, R., (2006). Marque Parrainant et les Effets de Valorisation de la Marque (Etude de Cas dans Renault), MBA thesis, French version.
  • Perennes, V., Krivitzsky, S., and Widjojo, R. (2007). Resultats d’etude de marche de l’agglomeration de Rouen pour la ligne autobus Rouen-Barentin (Market research project from TCAR, Rouen, France).
  • Widjojo, R., (2008).The Batik Industry Cluster as a Strategy towards Promoting Industry Sustainability, paper presented in the International Management Seminar, Universitas Bina Nusantara, Jakarta, Indonesia.
  • Hendrani, J., Widjojo, R., and Nuraida, I. (2008). The Development of Small and
  • Middle Size Enterprises in the region of Bandung (A Case Study on RM Wong Solo, PT C59 and CV Pelangi). KRITIS, Journal of Interdisciplinary Development Studies, Vol. XIX, No. 3.
  • Widjojo, R. (2008). The Application of CSR in SMEs to Increase the Brand Social Responsibility (BSR), a Case Study in SMEs in Bandung, Indonesia, paper presented in the 1st Parahyangan International Accounting and Business Conference, held by the University of Parahyangan, Bandung, Indonesia, 2008.
  • Manurung, E., Widjojo, R. and Fettry, S. (2008). Micro Credit Financial Schemes for Small and Medium Business: Applied Research for the Pottery Industry Cluster in Plered, West Java, Indonesia. Research grant from the Indonesian Department of Higher Education, and presented in the 1st Malaysia-Indonesia Private University Industry Linkages Conference (UIBL 2009) and 2nd World Conference of International Entrepreneur and Family Business Association (IEFBA 2009), UNISEL, Shah Alam, Malaysia, 2009.
  • Widjojo, R. (2010). Using ICT as a Media Marketing for the Development of the Cibaduyut Shoe Industry Cluster, Best Paper Award, Indonesian Management Forum, Universitas Airlangga, Surabaya, Indonesia, 2010.
  • Widjojo, R., (2015). A Project for Urban Waste Management in Bandung and the Optimization of Landfill Usage from a Socio-Economic Approach, call for papers presentation, Association of Asia-Pacific Business Schools (AAPBS) Academic Conference: Re-Discovering Inclusivity and Sustainability, Nusa Dua, Bali, Indonesia, May 2015.
  • Widjojo, R. (2016). The Relationship of Tea Production Area, Tea Production Volume and Tea Price on the Sales of Tea in Indonesia. Imperial Journal for Interdisciplinary Research, Vol. 2, Issue No. 7, 2016. Research grant from President University.
  • Links:,

Rosita Widjojo, SE, MBA, CRMP

President University Campus, Jababeka Education Park, Jl. Ki Hajar Dewantara, Kota Jababeka, Cikarang Baru, Bekasi 17550, Indonesia.

Telephone : +62 21 8910 9762-63

Email :