Jony focuses his research on marketing to children, relationship marketing, and consumer behavior. Jony has published his work at International Journal of Market Research, European Journal of Marketing, Journal of Business Research,  ASEAN marketing journal, Asia Pasific Journal of Marketing Logistics, etc.

 


Teaching


  • Strategic Management
  • Consumer Behaviour
  • Marketing Management

Education


Jony got his bachelor degree in marketing from Satya Wacana Christian University, Salatiga, Indonesia, at 2000. He also hold Master degree in Marketing from Gadjah Mada University, Yogyakarta, Indonesia, at 2002. He then furthered his study at University of Indonesia, Jakarta, Indonesia for Ph.D. in marketing at 2008.

Publication ()


  • Haryanto, J.O., Moutinho, L. and Coelho, A. 2016. “Is Brand Loyalty Really Present in The Children’s market? A Comparative Study From Indonesia, Portugal, and Brazil.” Journal of Business Research, Vol. 69 (10): 4020-4032.
  • Haryanto, J.O., Silva, M., Moutinho, L. 2015. “Neural Network Approach to Understanding the Children’s Market”. European Journal of Marketing, Vol. 49, 3/4, 372-397.
  • Haryanto, J.O. and Sony Heru Priyanto. 2015. “Does the Future Really Matter? Future Anticipation as an Antecedent of Market Performance”. Journal of Scientific Research and Reports, Vol. 4, Issue 1, 12-20.
  • Novianti. S., Noegroho, Y.A., Haryanto. J.O. and Winata, L. 2015. Proposed Model for Industrial Waste Management Practices and its Impact on Organizational Performance. Issues in Social and Environmental Accounting, 9, 1, 5-17.
  • Haryanto, J.O. and Luiz Moutinho. 2014. “Exploring Success Factors in the Children’s Market”, International Journal of Market Research, Vol. 56, Issue 6, 1-28.
  • Haryanto, J. O. and Yefta A. Noegroho, Edwin Manansang, Rizal Edi Halim. 2013. “Increasing the Accountability of the Institution through the Whistle Blowing System”, Indian Journal of Management Science, Vol. 3, No. 3.
  • Haryanto, J. O. and Sony Heru Priyanto. 2013. “Recent Future Research in Consumer Behavior: A Better Understanding of Batik as Indonesian Heritage”. International Journal of Arts, Science and Commerce, Vol. 4, No. 1.
  • Kurniawan, S. and Haryanto, Jony O. 2011. “Kids as a Future Market: The Role of Autobiographical Memory in Building Brand Loyalty.” Journal of Arts, Science and Commerce. Vol. II, No. 4 (October).
  • Cherish Anggie and Haryanto, Jony O. 2011. "Analysis of the Effect of the Olfactory, Approach Behavior, and Experiential Marketing toward Purchase Intention.” Gadjah Mada International Journal of Business. Vol. XIII No 1 (January-April)
  • Widyasari and Haryanto, Jony O. 2010. “Analysis Effect of Environment Attitude, Health Consciousness and Knowledge in Developing Product Perception and Intention to Buy (A Study on Organic Food). ASEAN Marketing Journal, Vol. 2 No. 1.
  • Haryanto, J.O. 2009. “The Influence of Promotion in Constructing a Country’s Perception, Autobiographical Memory, Emotional Bonding, and Visiting Intention.” The South East Asian Journal of Management. Vol. 3, No. 2 (October).
  • Haryanto, J.O. 2009. “The Role of Intention to Consume in Creating Autobiographical Memory.” Gadjah Mada International Journal of Business. Vol. 10, No. 3. (Sept-Dec).
  • Kasali, R. and Haryanto, J.O. 2008. “The Role of Product Characteristics, Reference Group, Retail Environment and Promotion in Creating Autobiographical Memory.” International Journal of Population. Vol. 14 No. 1.
  • Rion, Philipus and Haryanto, Jony O. 2013. “Penerapan Relationship Marketing Berkaitan dengan Model Enam Pasar”, Jurnal Manajemen, Vol. XII, No. 2.
  • Tanugraha, A. and Haryanto, Jony O. 2012. “Nilai Kesehatan dan Word of Mouth terhadap Sikap, Perilaku, dan Intensi Pembelian Konsumen”. Jurnal Manajemen dan Bisnis, Vol. 11, No. 2 (September).
  • Yunita, A. and Haryanto, Jony O. 2012. “Pengaruh Word of Mouth, Iklan dan Atribut Produk Terhadap   Keputusan   Pembelian   dan   Loyalitas   Konsumen”.   Jurnal   Manajemen Teknologi, Vol. 11, 1, 75-95.
  • Grace Christianti Wibowo and Haryanto, Jony O. 2011. “Analisis Pengaruh Positioning, Brand Personality Fit, dan Self Concept Dalam Membangun Intensi Membeli Sepeda Motor Honda Beat.” Jurnal Manajemen. Vol. XV/02 (June).
  • Andriyanto, Richard Darmawan and Haryanto, Jony O. 2010. “Analisis Pengaruh Internet Marketing  Terhadap  Pembentukan  Word  of  Mouth  dan  Brand  Awareness  untuk Memunculkan Intention to Buy.” Indonesian Journal for the Science of Management. Vol. 9, No. 1.
  • Setyawardhani., Novi and Haryanto, Jony O. 2010. “Analisa Pengaruh Retailing Mix terhadap Intensi Pembelian Baju Batik.” Jurnal Manajemen, Tahun XIV/03/Oktober.
  • Haryanto, J.O. and Ratih Sulistyorini. 2010. “Analisa Pengaruh Iklan, Model Iklan, dan Cerita Iklan Terhadap Persepsi Pelanggan.” Jurnal Manajemen, Tahun XIV/01 (February).
  • Haryanto, J.O. and Wiharto, Bambang. 2009. “Determinants of Children’s Intention to Consume Fast Food Products.” Makara: Social Humaniora Vol. 13, No. 1 (July).
  • Haryanto, J.O. 2009. “Role of Promotion in Creating Influence Power, Impulsive Buying, and Autobiographical Memory.” Jurnal Manajemen. Vol. 13, No. 2 (June).
  • Simamora, B., Sari.. H., and Haryanto, J.O. 2008. “The Influence of Product and Non Product Dimension and Country of Origin.” Indonesian Journal for the Science of Management. Vol. VII No. 2.
  • Haryanto, J.O. and Gunawan, M.L. 2008. “Penerapan Pemasaran Relasional di PT Pura Dekorindo  dan  Evaluasinya  Berdasarkan  Balanced  Scorecard.” Jurnal  Ekonomi dan Bisnis, Vol. XIV No. 2 (September).
  • Haryanto, J.O. 2008. “Membangun Merek yang Sukses di Internet”. Jurnal Manajemen. Vol. XII/03/October.
  • Haryanto, J.O. 2007. “Pemasaran Relasional untuk Usaha Mikro, Kecil dan Menengah”. Jurnal Manajemen. Jakarta: Taruma Nagara University.
  • Haryanto, J.O. 2007. ”Model Baru Dalam Migrasi Pelanggan.” Journal of Economics and Business. Vol. XIII No. 1. Salatiga: Satya Wacana Christian University.
  • Haryanto,  J.O.,  and  Hadinoto,  A.  2006.  “Hubungan  Antara  Persepsi  Konsumen  terhadap Endorser dan Brand Equity.” Jurnal Manajemen. Vol.. X No. 01.
  • Haryanto, Jony, O. and Matrutty, E.S. 2004. “Segmentasi Pasar Produk LA Lights.” Jurnal Manajemen. Vol. VIII. pp. 50-67.
  • Haryanto, J.O. and Sumardy. 2004. “Trying to Consume: A Case of Pepsodent Toothpaste.” Journal of Economics and Business. Vol. X No. 1. pp. 39-51.


Article 1


Pemimpin yang Melayani. Harian Suara Merdeka, July 15th, 2014

Article 2


Pemimpin dan Kewirausahaan. Harian Suara Merdeka, March 25th, 2014

Article 3


Reformasi Kebablasan. Harian Suara Merdeka, November 6th , 2013

Article 4


Pengusaha Dituntut Bermental Baja, Harian Suara Merdeka, June 1st, 2013

Article 5


Psikologi Harga BBM, Harian Suara Merdeka, May 2nd, 2013

Article 6


Perekonomian Naga Air, Harian Suara Merdeka, January 25th, 2012

Article 7


Tantangan Wujudkan Keadilan Sosial, Harian Suara Merdeka, June 24th, 2012

Article 8


Menuju Macan Baru Asia. Harian Suara Merdeka, December 27th, 2011


Dr. Jony Oktavian Haryanto, S.E., M.M., M.A.


President University Campus, Jababeka Education Park, Jl. Ki Hajar Dewantara, Kota Jababeka, Cikarang Baru, Bekasi 17550, Indonesia.

Telephone : (+62)813 2511 7878

Email : jony.haryanto@president.ac.id