Jhanghiz Syahrivar is an Associate Professor of Marketing and the Program Coordinator of Digital and Contemporary Marketing at President University, Indonesia. Jhanghiz's academic journey reflects his dedication in teaching, research and community service, notably highlighted by his role as a national assessor of lecturer workload and performance (BKD), an esteemed responsibility entrusted by the Ministry of Education, Culture, Research, and Technology (DIKTI) of the Republic of Indonesia. He holds a PhD in Business and Management, specialization in Marketing, from Corvinus University of Budapest, Hungary. His primary research area is Moral and Innovative Marketing (MIM). His work has appeared in Asia Pacific Journal of Marketing & Logistics, International Review on Public & Nonprofit Marketing, Journal of Vacation Marketing, Journal of Promotion Management, International Journal of Retail & Distribution Management, Cogent Business & Management, Journal of Environmental Accounting & Management, Journal of Religion & Health, Transportation Research Part A: Policy & Practice, Transportation Research Part F: Traffic Psychology & Behavior, SAGE Open, Journal of Ethnic Foods, The New Educational Review, Deturope, Problems & Perspectives in Management, Organizations & Markets in Emerging Economies, CommIT (Communication and Information Technology) Journal, among others.

Jhanghiz has been invited to serve as a reviewer for several Scopus-indexed journals in the field of business and marketing research from major publishers such as Elsevier, Emerald, and Springer. In 2016, he was involved as an on-site supervisor in the International Research Project (IRP) organized by the Marketing Association of Amsterdam (MAA). In 2020, he was one of the key organizers of the European Marketing Academy (EMAC) Conference. From 2019 to 2021, he was involved as an international researcher for an Autonomous Vehicle (AV) research project funded by the Hungarian Government. Outside academic activities, Jhanghiz provides marketing consultations for multinational companies.

Jhanghiz has also received several scholarships and awards such as from the EducationUSA Program, USA (2015), the Stipendium Hungaricum Program, Hungary (2018), and the Polish-Asian Bridge PROM Program, Poland (2019). From 2022 to 2023, he received the "Dean's Merit Award" from President University as the "Best Lecturer for International Research Collaboration" and "Best Lecturer for Research Excellence". Also in 2023, he received the "Publication Excellence Award" from the Hungarian Academy of Science (MTA).


Teaching

Jhanghiz teaches various Marketing subjects, such as Advertising and Integrated Marketing Communication (IMC), Consumer Behavior, New Product Development, Service Marketing, Retail Marketing, and Principles of Marketing.

Education

 

  • Corvinus University of Budapest, Hungary – Ph.D. in Business and Management, specialization in Marketing
  • Universitas Tarumanagara, Indonesia – M.M. in Management, specialization in Marketing
  • President University, Indonesia – B.Sc in Management, specialization in Banking and Finance

Research & Publication

Jhanghiz Syahrivar, PhD ()

Wei, Y., Simay, A.E., Agárdi, I, Syahrivar, J., & Hofmeister-Tóth, Á. (2023). Using Artificial Intelligence to Promote Branded Color Cosmetics: Evidence from Indonesia. Journal of Promotion Management, In Press. https://doi.org/10.1080/10496491.2022.2163036

Genoveva, G., Syahrivar, J., & Ariestiningsih, E. S. (2023). Technology Readiness During the COVID-19 Pandemic: Lessons Learned from Indonesia. CommIT (Communication and Information Technology) Journal, 17(1), 93-102. https://doi.org/10.21512/commit.v17i1.8068

Ekananda, M., & Syahrivar, J. (2023). Panel VAR for Analyzing Business Cycle Influence on the Distribution of Sharia Banking Financing in Indonesian Sharia Banking. Media Ekonomi dan Manajemen, 38(1), 33-56.

Syahrivar, J., Kusuma, K., Pahlevi, R. A., Wei, Y., Chairy, C., & Genoveva, G. (2022). No longer look down: investigating second-hand clothing purchase in Indonesia. International Review on Public and Nonprofit Marketing, In Press. https://doi.org/10.1007/s12208-022-00341-7

Syahrivar, J., Hermawan, S. A., Gyulavári, T., & Chairy, C. (2022). Religious compensatory consumption in the Islamic context: the mediating roles of religious social control and religious guilt. Asia Pacific Journal of Marketing and Logistics, 34(4), 739-758. https://doi.org/10.1108/APJML-02-2021-0104

Syahrivar, J., Chairy, C., Juwono, I. D., & Gyulavári, T. (2022). Pay to play in freemium mobile games: a compensatory mechanism. International Journal of Retail and Distribution Management, 50(1), 117-134. https://doi.org/10.1108/IJRDM-09-2020-0358

Syahrivar, J. (2022). Managing organizations: Basic principles and approaches, 2nd Ed. Deepublish. ISBN 978-623-02-5334-8

Kökény, L., Jászberényi, M., Syahrivar, J., & Kökény, L. (2022). Flight-to-nowhere service: Investigating factors influencing the repurchase intention. Journal of Vacation Marketing, In Press. https://doi.org/10.1177/13567667221127458

Kenesei, Z., Ásványi, K., Kökény, L., Jászberényi, M., Miskolczi, M., Gyulavári, T., & Syahrivar, J. (2022). Trust and perceived risk: How different manifestations affect the adoption of autonomous vehicles. Transportation Research Part A: Policy and Practice, 164, 379-393. https://doi.org/10.1016/j.tra.2022.08.022

Simay, A.E., Wei, Y., Gyulavári, T., Syahrivar, J., Gaczek, P., & Hofmeister-Tóth, Á. (2022). The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers. Asia Pacific Journal of Marketing and Logistics, In Press. https://doi.org/10.1108/APJML-04-2022-0352

Pramudya, S. H., Syahrivar, J., & Chairy, C. (2022). The role of filial piety in career interest alignment, identity alignment, and affective commitment: Evidence from Indonesia. Problems and Perspectives in Management, 20(1), 432-444. http://dx.doi.org/10.21511/ppm.20(1).2022.35

Widyanto, H. A., Syahrivar, J., Genoveva, G., & Chairy, C. (2022). Intention to use Peer-to-Peer (P2P) lending: The roles of perceived structural assurance and perceived critical mass. Organizations and Markets in Emerging Economies, 13(1), 183-208. http://doi.org/10.15388/omee.2022.13.76

Rizky, G., Syahrivar, J., Wei, Y., & Chairy, C. (2022). The roles of virtual challenge and diversion in Pay to Play (P2P) practices among Indonesian mobile gamers. Jurnal Muara Ilmu Ekonomi dan Bisnis, 6(1), 104-116. https://journal.untar.ac.id/index.php/jmieb/article/view/16477

Syahrivar, J., Genoveva, G., Chairy, C., & Manurung, S. P. (2021). COVID-19-Induced Hoarding Intention among the educated segment in Indonesia. SAGE Open, 11(2), 21582440211016904. https://doi.org/10.1177/21582440211016904

Miskolczi, M., Kökény, L., Ásványi, K., Jászberényi, M., Gyulavári, T., & Syahrivar, J. (2021). Impacts and potential of autonomous vehicles in tourism. Deturope, 13(2), 34-51. https://www.deturope.eu/pdfs/det/2021/02/04.pdf

Syahrivar, J., Gyulavári, T., Jászberényi, M., Ásványi, K., Kökény, L., & Chairy, C. (2021). Surrendering personal control to automation: Appalling or appealing? Transportation Research Part F, 80, 90 - 103. https://doi.org/10.1016/j.trf.2021.03.018

Syahrivar, J., Genoveva, G., Widyanto, H. A., Wei, Y., & Chairy, C. (2021). The role of moral deficiency in moral consumption behavior-the implicit and explicit approaches: An empirical study from Indonesia. The Journal of Asian Finance, Economics and Business, 8(11), 307-316. https://doi.org/10.13106/jafeb.2021.vol8.no11.0307

Genoveva, G., Syahrivar, J., & Sonny, S. (2021). Economizing behavior during the COVID-19 pandemic. European Journal of Business and Management Research, 6(6), 247-252. https://doi.org/10.24018/ejbmr.2021.6.6.234

Syahrivar, J. (2021). Hijab no more: A phenomenological study. Journal of Religion and Health, 60(3), 1969-1991. https://doi.org/10.1007/s10943-020-01068-7

Paramita, R. J., Chairy, C., & Syahrivar, J. (2021). Local food enjoyment and customer delight: keys to revisit intention. Jurnal Muara Ilmu Ekonomi dan Bisnis, 5(2), 384-394. http://dx.doi.org/10.24912/jmieb.v5i2.13260

Chairy, C., Raharja, C., Syahrivar, J., & Ekananda, M. (2020). Waste not: selling near-expired bread in Indonesia. International Review on Public and Nonprofit Marketing, 17(4), 391-407. https://doi.org/10.1007/s12208-020-00253-4

Chairy, C., & Syahrivar, J. (2020). You reap what you sow: The role of Karma in Green purchase. Cogent Business and Management, 7(1), 1798066. https://doi.org/10.1080/23311975.2020.1798066

Genoveva, G., & Syahrivar, J. (2020). Green lifestyle among Indonesian millennials: A comparative study between Asia and Europe. Journal of Environmental Accounting and Management, 8(4), 397-413. https://doi.org/10.5890/JEAM.2020.12.007

Syahrivar, J., Selamat, F., & Chairy, C. (2020). The role of technology savviness in Muslim online shopping (MOS). Jurnal Muara Ilmu Ekonomi dan Bisnis, 4(2), 240-250. https://doi.org/10.24912/jmieb.v4i2.7865

Tunjungsari, H. K., Syahrivar, J., & Chairy, C. (2020). Brand loyalty as mediator of brand image-repurchase intention relationship of premium-priced, high-tech product in Indonesia. Jurnal Manajemen Maranatha, 20(1), 21-30. https://doi.org/10.28932/jmm.v20i1.2815

Syahrivar, J., Tunjungsari, H. K., Selamat, F., & Chairy, C. (2020, June). Factors influencing career choice in Islamic multilevel marketing: The mediating role of company credibility. In Proceedings the 8th International Conference of Entrepreneurship and Business Management Untar (ICEBM 2019) (pp. 1-5). Atlantis Press. https://doi.org/10.2991/aebmr.k.200626.001

Selamat, F., Ie, M., Syahrivar, J., Chairy, C., & Tunjungsari, H. K. (2020, June). Why I should run my own business: A study on female entrepreneurs’ motivation and business success in Indonesia. In Proceedings of the 8th International Conference of Entrepreneurship and Business Management Untar (ICEBM 2019) (pp. 195-201). Atlantis Press. https://doi.org/10.2991/aebmr.k.200626.036

Syahrivar, J., & Chairy. (2019). The role of religious commitment and conspicuous consumption in predicting compulsive buying of Islamic goods: a case study of Muslim consumers in Indonesia. In Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management (ICBEEM), 1, 5-11. ISBN 978-989-758-471-8.

Syahrivar, J., Gyulavári, T., & Putra, M.P. (2019). Asgardia Project: An intersection between space tourism and smart city. In Proceedings of the 7th Central European Conference in Regional Science.

Jászberényi, M., Gyulavári, T., Keszey, T.N., Ásványi, K., Kökény, L., & Syahrivar, J. (2019). Self-driving cars for tourists and consumers. In Proceedings of the 7th Central European Conference in Regional Science.

Chairy, Syahrivar, J., Ida, & Sisnuhadi. (2019). Does the green image enhance student satisfaction? (Evidence from Indonesia). New Educational Review, 57(3), 52-62. https://doi.org/10.15804/tner.19.57.3.04

Chairy, & Syahrivar, J. (2019). Bika Ambon of Indonesia: history, culture, and its contribution to tourism sector. Journal of Ethnic Foods, 6(1), 1-6. https://doi.org/10.1186/s42779-019-0006-6

Setiawati, L.M., Chairy, & Syahrivar, J. (2019). factors affecting the intention to buy halal food by the millennial generation: The mediating role of attitude. DeReMa (Development Research of Management): Jurnal Manajemen, 14(2), 175-188. https://dx.doi.org/10.19166/derema.v14i2.1738

Jászberényi, M., Gyulavári, T., Keszey, T. N., Ásványi, K., Kökény, L., & Syahrivar, J. (2019). Self-Driving Cars for Tourists and Consumers. Presentation, VII. Central European Conference in Regional Science, Sopron. 2019. október 9-11.

Syahrivar, J., & Gyulavári, T. (2019). Átlagos helyit vagy egyedi globálisat? In: Veres, Zoltán; Sasné, Grósz Annamária; Liska, Fanny (szerk.) Ismerjük a vev?t?: A vásárlás pszichológiája : Az Egyesület a Marketingoktatásért és Kutatásért XXV. Országos konferenciájának el?adásai Veszprém, Magyarország : Pannon Egyetem, (2019) pp. 265-373. , 109 p.

Katalin, Á., Gyulavári, T., Jászberényi, M., Keszey, T., Kökény, L., & Syahrivar, J. (2019). Az önvezet? járm?vek turisztikai hatása. In: Zsarnóczky, M; Rátz, T; Michalkó, G (szerk.) Absztrakt kötet : VII. Magyar Turizmusföldrajzi Szimpózium 2019. Orosháza, Magyarország, Budapest, Magyarország : Kodolányi János Egyetem, (2019) p. 14 Könyvrészlet/Absztrakt / Kivonat (Könyvrészlet)/Tudományos.

Syahrivar, J., & Azizah, P.A. (2018). The role of religiosity and brand perception on the brand preference for halal cosmetics: A case study of family-owned Islamic cosmetic business. International Journal of Technology Transfer and Commercialization, 16(2), 146-158. https://doi.org/10.1504/IJTTC.2018.097413

Syahrivar, J., & Ichlas, A. M. (2018). The impact of electronic word of mouth (E-WoM) on brand equity of imported shoes: Does a good online brand equity result in high customers' involvements in purchasing decisions? Asian Journal of Technology Management, 11(1), 57-69. https://dx.doi.org/10.12695/ajtm.2018.11.1.5

Syahrivar, J. (2018). Imported Shoes: From Online Buzz to Actual Purchase - Indonesian Perspective. Beau Bassin, Mauritius: Lambert Academic Publishing (LAP) (2018), 68 p. ISBN: 6139948169.

Syahrivar, J. (2018). Managing Organizations: Basic Principles and Approaches, 1st Ed. Deepublish. ISBN 978-602-453-884-2.

Syahrivar, J., & Pratiwi, R. S. (2018). A correlational study of religiosity, guilt, and compensatory consumption in the purchase of halal products and services in Indonesia. Advanced Science Letters, 24(10), 7147-7151. https://doi.org/10.1166/asl.2018.12428

 

Article(s)

Article 1 (15 Jun 2017)

Syahrivar, J. (2012). Ethanol as a Solution to Fuel Crisis in Indonesia. The President Post.

Article 2 (15 Jun 2017)

Syahrivar, J. (2012). Strengthening Local Retails in Indonesia. The President Post.

Article 3 (15 Jun 2017)

Syahrivar, J. (2012). Looking at the Prospect of Universities of Applied Sciences in Indonesia. The President Post.

Article 4 (15 Jun 2017)

Syahrivar, J. (2011). Foreign Investors to Tap Indonesia’s Education Sector. The President Post.

article 5 (15 Jun 2017)

Syahrivar, J. (2011). Globalization and Its Impacts on Higher Education in Indonesia. The President Post.

article 6 (15 Jun 2017)

Syahrivar, J. (2011). The Race to Become a World-Class University. The President Post.

article 7 (15 Jun 2017)

Syahrivar, J. (2011). Global Education: Key to Global Competency in a Global Society. The President Post.

Article 8 (15 Jun 2017)

Syahrivar, J. (2010). Revolutionizing Indonesian Higher Education Paradigm. The President Post.

Article 9 (15 Jun 2017)

Syahrivar, J. (2010). Your Academic Qualifications Determine Your Success in Life. Cikarang Post.

Article 10 (15 Jun 2017)

Syahrivar, J. (2010). Boost Your Career through Quality Educations. The President Post.

Article 11 (15 Jun 2017)

Syahrivar, J. (2010). Terminating Unemployment in Indonesia. The President Post.

Assoc. Prof. Jhanghiz Syahrivar, S.E., M.M., Ph.D.

President University Campus, Jababeka Education Park, Jl. Ki Hajar Dewantara, Kota Jababeka, Cikarang Baru, Bekasi 17550, Indonesia.

Telephone : +62 21 8910 9762-63

Email : jhanghiz@president.ac.id