Chairy is a Professor of Management. He holds a PhD in Management from Universitas Indonesia. His research fields are in consumer behavior, branding, retailing, and green marketing. His research topics focus on green consumption, hospitality and tourism marketing, and customer brand engagement.  His work has appeared in Asia Pacific Journal of Marketing & Logistics, International Review on Public & Nonprofit Marketing, Journal of Islamic Marketing, International Journal of Retail & Distribution Management, Cogent Business & Management, Transportation Research Part F: Traffic Psychology & Behavior, SAGE Open, Journal of Ethnic Foods, Problems & Perspectives in Management, Organizations & Markets in Emerging Economies, among others.

Chairy has been invited to serve as a reviewer for several Scopus-indexed journals in the field of business and marketing such as Journal of Retailing and Consumer Services (Elsevier), Asia Pacific Journal of Marketing and Logistics (Emerald), Journal of Religion and Health (Springer), and Frontiers in Psychology. 


Teaching

  • Consumer Behavior 
  • Marketing Management

Education

  • Ir. in Civil Engineering, Institut Sains dan Teknologi Nasional
  • SE. in Marketing Management, University of Indonesia
  • MM. in International Management, University of Indonesia
  • Dr. in Marketing, University of Indonesia
  • Global Faculty Visitor Program at Kauffman Foundation, Kansas City, USA.
  • Professor stipulated by the Decree of the Minister of Education and Culture of the Republic of Indonesia Number 143746/MPK/KP/2020 (30 December 2020)

Research & Publication

Dr. Ir. Chairy, S.E., M.M. ()

  • Chairy (2009). Developing entrepreneurship education program in higher education in Indonesia (The case of Tarumanagara University), Unpublished Final Project Report, Global Faculty Visitor Program, Kauffman Foundation, Kansas City, USA. 
  • Fredereca, B.G., & Chairy (2010). Pengaruh psikologi konsumen terhadap keputusan pembelian kembali smartphone Blackberry, Jurnal Manajemen Teori dan Terapan, 3(2), 128-143.
  • Chairy, & Yantini (2011). Pengaruh harga dan kualitas produk terhadap kepuasan dan loyalitas mahasiswa Fakultas Ekonomi Universitas Tarumanagara, Jurnal Manajemen, 15(2), 142-150.
  • Chairy (2012). Hubungan religiositas dan intensi mengonsumsi produk hijau, Jurnal Manajemen, 16(2), 140-149
  • Kristianto, K., & Chairy (2012). Profil mahasiswa Universitas Tarumanagara, Jurnal Organisasi dan Manajemen, 5(2), 
  • Arifin, A., & Chairy (2012). Pengaruh strategi bauran pemasaran dan kualitas pelayanan terhadap loyalitas pelanggan pada pasar bisnis, Jurnal Organisasi dan Manajemen, 5 (2),
  • Suhendra, J., & Chairy (2012). Efek mediasi kepercayaan pada pengaruh kepuasan terhadap kesetiaan (Kasus: Pengguna bus Transjakarta di Jakarta), Jurnal Organisasi dan Manajemen, 5 (4), 
  • Septian, F., & Chairy (2012). Pengaruh bauran pemasaran terhadap ekuitas merk (Studi pada perilaku pembelian oleh pasangan suami istri), Jurnal Organisasi dan Manajemen, 5 (5), 
  • Levina, L., & Chairy (2013). Pengaruh public relations dan brand image terhadap intensi membeli (Kasus: Jco Donuts & Coffee), Jurnal Manajemen, 17 (2), 149-158.
  • Chairy (2017). Faktor yang mempengaruhi intensi mengonsumsi kopi organik di kalangan anak muda, Jurnal Manajemen, 21 (2), 241-254 
  • Sudiyono, F., & Chairy (2017). Pengaruh website quality terhadap perceived trust dan dampaknya pada repurchase intention pada website Matahari Mall, Jurnal Manajemen Bisnis dan Kewirausahaan, 1 (1), 38-46
  • Loekman, P., & Chairy (2017), Analisis citra merek, kualitas produk, dan bauran promosi efeknya terhadap keputusan pembelian pasta gigi Pepsodent (Studi kasus di Perumahan Ciledug Indah 2 Periode Maret – Mei 2015), Jurnal Manajemen Bisnis dan Kewirausahaan, 1(1), 57-67 
  • Akiko & Chairy (2017). Pengaruh brand credibility, brand love dan brand commitment terhadap word of mouth (WOM) pada Merek X, Jurnal Manajemen Bisnis dan Kewirausahaan, 2(2), 88-99. 
  • Reginaldo, R., & Chairy (2017). Pengaruh pengetahuan merek, hubungan merek, familiaritas merek, kepercayaan merek dan fit merek terhadap minat beli air mineral Aqua, Jurnal Manajemen Bisnis dan Kewirausahaan, 2(2), 123-131. 
  • Widyani, G.T., & Chairy (2017). Strategi bersaing PT XYZ dalam bisnis SPBG, Jurnal Manajemen Bisnis dan Kewirausahaan, 2(2), 190-198
  • Pangestu, T. & Chairy (2018). Pengaruh brand loyalty, brand love, brand commitment terhadap willingness to pay a premium price, Jurnal Manajemen Bisnis dan Kewirausahaan, 3(1), 89-96.
  • Selamat, F., Tunjungsari, H.K., Chairy, Utama, D.W. (2018). Entrepreneurial characteristics amongst different professional backgrounds: Evidence from Indonesia, IPMI International Journal of Business Studies, 2(1), 25-32
  • Pratama, S., & Chairy (2018). Penilaian konsumen terhadap produk susu cair pada susu Ultra Milk dan Cimory, Jurnal Manajemen Bisnis dan Kewirausahaan, 7(5), 1-7.
  • Gibran, M.I.A., & Chairy (2018). Pengaruh citra merk dan negara asal terhadap minat beli pada smartphone di Indonesia, Jurnal Manajemen Bisnis dan Kewirausahaan, 8(6), 12-17.
  • Henry & Chairy (2018). Strategi pemasaran dalam rangka meningkatkan penjualan keramik private label dan memenangkan kompetisi pada PT. Catur Mitra Sejati Sentosa, Tbk (Mitra 10), Jurnal Manajemen Bisnis dan Kewirausahaan, 8(6),25-31 .
  • Wijaya, V., & Chairy (2018). Pengaruh service environment, customer knowledge, dan customer relation management terhadap service quality dan dampaknya terhadap brand equity, Jurnal Manajemen Bisnis dan Kewirausahaan, 8(6), 1123-134. 
  • Ricky & Chairy (2019). Pengaruh product involvement, milk knowledge dan perceived value terhadap purchase intention (Kasus: Produk Susu Ultramilk), Jurnal Manajemen Bisnis dan Kewirausahaan, 9(1), 23-28.
  • Septian, N., & Chairy (2019). Strategi pemasaran PT. Huawei dalam meningkatkan pangsa pasar, Jurnal Manajemen Bisnis dan Kewirausahaan, 9(1), 74-80.
  • Chairy (2010). Pengaruh identitas visual terhadap reputasi akademik dan kepuasan mahasiswa, paper presented at Seminar Nasional Pascasarjana X – ITS, Institut Teknologi Sepuluh Nopember, Surabaya, Indonesia, Aug 4. 
  • Chairy (2010). Superstition and business decision making: Does superstitious ritual affect small business success?, paper presented at The 7th SMEs in A Global Economy Conference 2010: Challenges and Prospects, Kuching, Malaysia, Oct 16-17.
  • Chairy (2011). Pengaruh karakteristik entrepreneurial, jenis etnis, jenis kelamin, dan profesi orang tua terhadap intensi berwirausaha mahasiswa, paper presented at Seminar Internasional & Call for  Papers “Towards Excellent Small Business”, Fakultas Ekonomi Universitas Muhammadiyah Yogyakarta, Indonesia, April 27. 
  • Chairy (2011). Investigating the mediating role of academic reputation in the relationship between university visual identity and students behavioral intention, paper presented at The 15th AFBE International Conference, Bangkok,Thailand, May 28-29. 
  • Chairy (2011). The effect of religiosity and GPA on intention to be self employed among Indonesian students, paper presented at The 8th AGBA World Congress, Dongbei University of Finance and Economics, Dalian, China, Sep 17. 
  • Chairy & Charles Merchen (2012). Pengaruh kepuasan dan komitmen terhadap loyalitas pengguna bus TransJakarta, paper presented at National Conference Faculty of Business Universitas Katolik Widaya Mandala, Surabaya, April 25.   
  • Suwarno & Chairy (2012). Pengaruh produk terhadap intensi pembelian sepatu, paper presented at Seminar Nasional Inovasi dan Teknologi 2012 BSI, Bandung. June 13. 
  • Chairy (2012). Spirituality, self transcendence, and green purchase intention in college students, paper presented at The 2012 International Summer Conference on Business Innovation & Technology Management, Genting, Malaysia, July 1-3.
  • Herman & Chairy (2012). Pengaruh konflik kehidupan bekerja, dukungan sosial, dan keterlibatan karyawan terhadap intensi karyawan untuk berhenti bekerja, paper presented at Seminar Nasional Kewirausahaan dan Inovasi Bisnis II 2012, Universitas Tarumanagara, Jakarta, Sep 18.
  • Chairy (2012). Long term orientation and attitude toward green product, paper presented at Pekan Ilmiah Dosen FEB Universitas Kristen Satya Wacana, Salatiga, Dec 14.
  • Chairy (2013). Investigating the surname preferences in personal branding (The case of Indonesian Name). paper presented at International Conference on Marketing: Challenging Environment 2013, Colombo, Srilanka, Feb 19-20. 
  • Andika, R.,  & Chairy (2013). Pengaruh orientasi belanja mahasiswa Untar dan green image terhadap intensi belanja di Mall Central Park, paper presented at Seminar Nasional Kewirausahaan dan Inovasi Bisnis III, May 23.
  • Tania, S.,  & Chairy (2013). Identifikasi praktek entrepreneurial marketing pada perguruan tinggi (Kasus: Universitas Tarumanagara), paper presented at Seminar Nasional Kewirausahaan dan Inovasi Bisnis III, May 23.
  • Suryadinata, N. A.,  & Chairy (2013). Pengaruh citra mall terhadap intensi belanja, paper presented at Seminar Nasional Kewirausahaan dan Inovasi Bisnis III, May 23. 
  • Chairy (2013). The effect of personal factors on corporate entrepreneurship, paper presented at AFBE 2013 International Conference, Calcutta Business School, India, Dec 16-17. Chairy, Tunjungsari, H.K., Dewi, S.S.,  & Darmawan, R. (2017). Attitude toward organic food among college students in Indonesia: A test of the effect of health consciousness and spirituality on intention to consume organic food, paper presented at International Research Conference on Economics and Business (IRCEB), Malang, Indonesia Dec 11- 12.
  • Chairy & Syahrivar, J. (2018). The relationship between brand jealousy and conspicuous consumption, paper presented at Sampoerna University – AFBE Conference, Jakarta, Dec 6-7.

Prof. Dr. Ir. Chairy, S.E., M.M.

President University Campus, Jababeka Education Park, Jl. Ki Hajar Dewantara, Kota Jababeka, Cikarang Baru, Bekasi 17550, Indonesia.

Telephone : +62 21 8910 9763

Email : chairy@president.ac.id