My expertise is in Strategic Management and Development Economics however, I also teach Marketing, Organization Change, Leadership, Entrepreneurship and Business Consultation at MBA and DBA level. I also taught Academic Writing (Research) and Research Methodology to PhD students. In the past, I have also taught subjects like Organization Behavior, Performance Management, International Business, and Managerial Economics at graduate and post graduate level.

I am currently working on Destination Image management but I have been involved in the following Research Projects in my last assignment with U(2010-2015):

  • Member FRGS (Fundamental Research Grant, Malaysia) – An integrated customer centric framework to study intentions to use Islamic banking products in Malaysia.

  • Member ERGS (Exploratory Research Grant, Malaysia) – Exploring governance framework for optimum performance of GTP, Malaysia.

  • Head, VRGS (Visiting Research Grant, UUM) – Training needs analysis of Malaysian companies – case studies.

  • Head, CRGS (Case Study Research Grant, UUM) – Tenaga Nasional – SOP vs CSR.

  • Case Writing - Apart from writing research papers with my students (published in Scopus or refereed journals), I have contributed with real life business management cases that are being published by Sage and Emerald. In 2014, I participated in 6 international case writing competitions on behalf of UUM.

In addition to teaching and research, my contributions were as follows:

  • EDP - I was Director, Executive Development Programs (EDP) at OYAGSB September, 2011- July, 2014. EDP was started in September, 2011 with no seed money. By December, 2013 the EDP unit had net profit of about USD 50,000 before I quit.

  • Consultancy – Strategic Analysis and Succession Planning in a Malaysian company SerindIT Sdn Bhd dealing in IT services.

  • Course Design - Besides these, I have designed various courses e.g. Business Negotiations and Innovation and New Business for DBA courses and revised Strategic Management for MBA. I also have contributed as Course Coordinator.

  • International Ties – Actively promoted international ties with ICFAI, Hyderabad, India, UEL, London, UK and AIT, Bangkok, Thailand besides maintaining relationship with NIFM, Faridabad, India.

  • Have contributed as Session Chair and as participant in conferences e.g. PRME 2014, Kuala Lumpur and in various academic committees.



  • Doctoral Degree: I was awarded Fellow of Indian Institute of Management, Ahmedabad (IIMA) – EQUIS accredited Business School in 1985. This is a doctoral degree recognized by University Grants Commission, India as well as internationally (IIMA has been 11th in Financial Times Global Business Schools rankings in 2011-12). The thesis guide was Dr. C. Rangarajan (Governor/Dy. Governor, Reserve Bank of India – also awarded Best Central Bank Governor Award several times). The title of the thesis was “Use of Simulation Techniques in Public Policy: Case of paper industry in India”. I won the Best Thesis Proposal Award in 1982 from Industrial Finance Corporation of India.

  • Post-GraduationMA in Economics from Rajasthan University, Jaipur in 1972, when the Head of Economics Department was Prof Dr Raj Krishna (Ex-Chief Agricultural Economist of World Bank and later Vice Chancellor, Delhi University). My specialization was Econometrics, Economic Growth and Development and Mathematical Statistics. I got the highest marks in University for the paper Economic Growth and Development.

  • GraduationBA from Rajasthan University, Jaipur in 1970 with specialization in Economics, Psychology and Philosophy. I got the second highest marks in University for the paper Symbolic Logic.

Publication ()

Book and Chapters

  • Chauhan, A. (2016). Strategies for Business Consultation. Partridge Publications, Singapore (Forthcoming: in print).

  • Chauhan, A. (1993). Design of an Information Retrieval System – An Indian Case Study in Seshagiri, N., Rao, I.K.R. Rao & Sathyanarayana, N.V. (Ed). Database Production and Distribution. Tata McGraw Hill, New Delhi.

  • Bhatia, B.S. & Chauhan, A. (1977). Satellite Instructional TV Experiment – Media Utilization in Rural Areas. ISRO Press, Bangalore.

Publication ()


  • Wattimena, Reza A.A., 2017, Manajer/Filsuf: Mengelola Bisnis dan Dunia dengan Sudut Pandang Filsafati, Ledalero
  • Wattimena, Reza A.A., 2017, Perspektif: Dari Spiritualitas Hidup sampai dengan Hubungan Antarbangsa, Maharsa
  • Wattimena, Reza A.A., 2016, Demokrasi: Dasar Filosofis dan Tantangannya, Kanisius
  • Another 54 scientific publications can be seen in

Prof. Ajay Chauhan

President University Campus, Jababeka Education Park, Jl. Ki Hajar Dewantara, Kota Jababeka, Cikarang Baru, Bekasi 17550, Indonesia.

Telephone : +62(21) 8910 9762-63 ext. 403

Email :